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data as a strategic asset

The amount of data has increased immensely following the digital transformation of our society and consequently also the need to manage it. At the same time the influx of data in various company systems has become both a challenge and an opportunity for organizations today.

A core aspect of a successful data strategy is to prioritize the data that is most critical to the business and focus efforts around this first. This business-critical data is often scattered and siloed in diverse systems and need to be centralized, structured and quality assured as master data, before it can be fully capitalized on.


By working strategically with product data, customer data, financial data and other business-critical information in your company, and with a system in place, you can optimize the management and the value of this master data.

Centralizing your master data, organizing yourself and defining workflows and automating processes in a way that drives the business forward, is what MDM is about. By creating a central hub, a “Single Source of Truth” you benefit through improved customer experience, faster time to market, reduced manual processes, increased quality, increased sales and profit and a higher business flexibility.


Many companies are on their way to creating and leveraging data transparency, and more look into it every day. Getting started can be relatively easy, because the technology to deliver it, master data management, has been trusted by leading companies around the world for years.

Enabling transparency helps to:

– Enhance the operational efficiency
– Deliver exceptional experiences
– Turn compliance into advantage
– Increase business agility
– Empower the supply chain
– Manage and mitigate risk

The demand for environmentally, socially responsible products is intensifying. MDM enables supply chain transparency, empowering brands to share data end customers seek to make confident, trusted purchases. The past decade saw tremendous change, often led by brands leveraging data to disrupt the status quo.
Now is the time to really harness the power of your data, by opening it up to the consumer. Empowering consumers through data transparency speaks to their evolving concerns, such as the environmental impact of the products they buy and retailers they buy from.

In a market where consumers demand and expect more from retailers and brands than ever, the impact of this kind of information accessibility can be transformative. By making data more transparent and accessible to the customer, addressing their concerns over issues that impact their lives and environment, MDM isn’t simply delivering better data to drive better business. It’s also helping to create a better and more transparent world in the process by empowering people to make better decisions.

“Working with data across different locations, systems and suppliers puts up costly barriers, and complicates our commitment to being transparent in everything we do. Remaining true to our character and our customers, while continuing our speed of growth, required a rapid, comprehensive solution. This is why Stibo Systems’ Product MDM solution was so appealing.”
Albin Junhede, Sustainability Report System Lead at Oatly AB.

our expertise

We have extensive experience of MDM and can help you set up a successful strategy for your data management. We design and implement solutions and create integrations with the systems needed. Our methods are based on many years of experience in consulting and implementing MDM and PIM in various industries for many companies in different countries.

Our analysis is business process driven and we believe in an agile configuration and implementation approach. We are convinced that to design the best possible solution, we must first analyse and define the relevant business and data processes together with the customer.

“The solution has enabled Husqvarna to automate and streamline its processes, as well as providing system support and functionality for improved data quality. Husqvarna is very pleased with the implementation of Stibo Systems STEP for MDM & PIM and the ongoing cooperation with Stibo Systems and Sigma (now Nexer).”
Hillevi Agranius, CIO Husqvarna Group


Since 2011, we have been collaborating with world leading MDM provider Stibo Systems as an exclusive, local Enterprise partner in the Nordic region. Stibo Systems STEP is a sustainable and scalable MDM platform for your future business needs, with the flexibility to expand into any master data domains. It is designed to solve business problems, not IT problems.

The solution puts a focus on data quality and functionality for efficient administration, workflow management, and automation, and it also has built-in support for data analysis and BI.

Want to work strategically with data?
Gunnar Schønfeldt
Sales Director Nordics, Nexer Data Management

+45 4019 8903

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