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Customer Relationship Management (CRM) is a structured way to handle all interactions with your customers. When talking about CRM, people often mean CRM systems, the technology used to manage customer interactions to improve business relationships. But it’s also the principles, practices and processes you follow — when directly interacting with customers and when forecasting and analyzing trends and behaviours. At Nexer we help you implement and use CRM technology to understand your customers and give them a better experience.
CRM systems can handle anything from a company’s website and emails to mass mailings and telephone calls. The entire point is to build a positive experience, so that customers keep coming back. This way you can create a growing base of loyal, returning customers.
The term CRM is increasingly being used to refer to all technology that manages the interactions during the customer lifecycle, from discovery to education, purchase and post-purchase.
CRM software combines all important customer information in one place. This gives easy access to data such as contact data, purchase history and any previous contact with customer service. It helps you to interact with your clients, anticipate their needs, recognize customer updates and track sales performance goals.
The main purpose of CRM software is to make all these interactions more efficient and productive. Automated procedures can send marketing material to a customer based on the services or products they select. Other features can anticipate customer needs, so that you can fulfill their requests more quickly.
Cloud-based CRM systems give sales agents real-time data via smartphones, laptops or tablets over the internet, whether they are at the office or in the field. Access all of your customer information on the go!
Modern CRM systems have evolved into cloud-based technology that can be accessed 24/7 around the globe. Add Artificial Intelligence (AI) to that, and you get enhanced analysis of information and data that improves your customer service.
With Nexer you get a technology partner who fully understands CRM and all its benefits. Together with Microsoft as a partner, we implement and support their flagship Dynamics D365 CRM system.
We have a long, proven track record of successfully building and supporting Dynamics D365 CRM solutions for companies in manufacturing, logistics, service management and retail, amongst others. We also provide integrated solutions complementary to D365 CRM, such as IoT, AI and other technologies, turning businesses into fully enabled connected enterprises.
Do you have the tools to deliver high-quality service?
The pandemic has made us work from home, and you now have multiple channels through which your customers are coming, and your data is all over the place.
This has brought call centres the challenge of getting an overview of customer communication when they are working in so many different interfaces. How can this be solved?
Why are collaboration and customer service so important in retail? When we think of retail and fashion, images of shopping, trendy styles and social media influencers come to mind.
However, behind the scenes, manufacturers are putting together product collections that designers create using materials sourced from a global network of suppliers, with increasingly tight deadlines and evolving consumer preferences.
Are you ready to see what world-class CRM can do for you? We’ve got all the skills you need to make the future a promising one. Just send us a message and we’ll get back to you as soon as possible.