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RADICAL RETAIL REPORT 

TRENDWATCH VOLUME SERIES

First launched in 2022, the Radical Retail Report was met with strong interest both in Sweden and internationally. This year’s forward-looking report explores once again the forces shaping and challenging the retail landscape, with a particular emphasis on how technology is redefining the conditions for both businesses and consumers. With a horizon set on 2035, the report tracks emerging developments through five thematic lenses – offering insights into the shifts that will matter most in the coming years.

RADICAL RETAIL RADAR: VOLUME 1

REGENERATIVE RETAIL


What if retail could give more than it takes? In this first edition of Radical Retail Radar, we explore how the industry is moving from a “cowboy economy” to a spaceship economy – one that restores, renews, and regenerates.

Discover how the next generation of retailers are:
  • Turning sustainability into strategy – from zero CO₂ to positive impact.
  • Building transparent, circular value chains powered by digital product passports.
  • Driving a second-hand and recommerce boom fuelled by Gen Z and affordability.
  • Partnering for repair, reuse, and regenerative ecosystems.
  • Designing stores and experiences with resilience, recycling, and emotion at their core.  
Download 1/4 now
RADICAL RETAIL RADAR: VOLUME 2

PHYGITAL SHOPPING EXPERIENCE


The future of retail is neither physical nor digital – it’s phygital.
Discover how technology, AI and shifting consumer behaviour are redefining what shopping means.

In this edition, we explore:
  • The rise of digital-first omnichannel and AI-powered personalisation.
  • How Gen Z is driving a comeback for physical stores – with a twist.
  • The next wave of AR, VR and conversational AI shaping immersive retail.
  • Why agentic commerce (AI shopping for you) is closer than you think.
  • How to move from omnichannel to infinity retail – where every interaction matters.
Download 2/4 now
RADICAL RETAIL RADAR: VOLUME 3

MYTOPIAN RETAIL


The future of retail is no longer mass-driven, it’s identity-driven. 
Discover how AI, communities and shifting consumer behaviour are redefining what retail means. 

In this edition, we explore: 
  •  The shift from mass market to micro-identities and community-centric retail. 
  • How social-first and creator-led commerce is becoming the primary discovery engine. 
  • The rise of micro- and nano-influencers. 
  • How live shopping and social commerce are moving from trend to infrastructure. 
  • Why agentic commerce – AI shopping on behalf of consumers – is closer than you think. 
  • The move from an attention economy to an intention economy, and what it demands from brands. 
Download 3/4 now
RADICAL RETAIL RADAR: VOLUME 4

RADICAL RETAIL OPERATIONS

Retail operations are being rewritten by AI and are no longer powered by  people alone. They’re also powered by agents. 

Discover how AI is transforming the  entire retail value chain, from backend operations to the customer journey, in this final edition of our Radical Retail Trendwatch series. 

In this edition, we explore:
  • How retail is shifting from reactive processes to autonomous, always-on operations. 
  • The rise of agentic commerce and what it means when AI shops on behalf of consumers. 
  • Why traditional operating models and silos are breaking down in the AI era. 
  • How retailers must adapt to serve both human customers and algorithmic agents. 
  • The transformation of supply chains, marketing, and product development through AI. 
  • Why data, trust, and unified infrastructure are now critical for survival. 
Download 4/4 now

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