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The future of retail is no longer mass-driven, it’s identity-driven. Discover how AI, communities and shifting consumer behaviour are redefining what retail means.
In this edition, we explore:
– The shift from mass market to micro-identities and community-centric retail.
– How social-first and creator-led commerce is becoming the primary discovery engine.
– The rise of micro- and nano-influencers.
– How live shopping and social commerce are moving from trend to infrastructure.
– Why agentic commerce – AI shopping on behalf of consumers – is closer than you think.
– The move from an attention economy to an intention economy, and what it demands from brands.