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A good story has an almost irresistible appeal. Its unique ability to inspire, engage and motivate people makes it one of marketing’s most potent tools. We create powerful stories that will make your business stand out, and your audiences fall in love with your brand.
Since the dawn of time, humans have loved stories. To create them, to listen to them, to retell them. It is through stories that our brains interpret the world around us.
In marketing, storytelling is a great tool to make people understand complex ideas or concepts. If you manage to touch people with a story, they will remember your message 22 times better than if you just presented facts. Storytelling makes people connect with brands on an emotional level. And act accordingly.
A study by Search Engine Watch shows that storytelling can increase conversion rates by a staggering 30 percent.
“People think in stories, not statistics, and marketers need to be master storytellers”
At Nexer Maverick, we have a solid team of copywriters, photographers and designers who are eager to take on your story. We are experts in creating content that makes people feel and act. We will help you establish your corporate identity, shape or strengthen your brand, and reach your audiences.
We like to think we base our decisions on rational analysis of available options, but in fact our emotions play a much more important role in how we choose to act. A story that affects us emotionally makes us more likely to remember important information, spend money or associate a product with happiness and joy.
Biologically speaking, stories cause our brains to release neurotransmitters which affect us in different ways. Excitement and anticipation release dopamine, which makes us remember things better and become more focused. Compassion and caring release oxytocin, which makes us generous and trusting. Love and laughter trigger an increase in endorphins, which make us relaxed and happy.
Written storytelling
Articles or posts for external and internal channels, social media or newsletters.
Motion storytelling
Film for TV, web, digital screens or apps.
Auditory storytelling
Audio recording and scripting for podcasts or other recordings.
Visual storytelling
Photography and graphics that convey or reinforce your story.
Content strategy
Effective strategies on how to work with content and storytelling over time.
Do you want to learn more about storytelling? Do not hesitate to get in touch!
PETER KNAPP
Marketing & Digital Sales Manager
PETER.KNAPP@NEXERGROUP.COM
+46 708 85 03 03