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Gamification – A key to making E-learning as fun as it should be

GAMIFICATION

A key to making E-learning
as fun as it should be

Organisations spent almost 400 billion U.S. dollars globally on E-learning in 2022. While E-learning has benefits, it also comes with drawbacks. According to several studies, some disadvantages of E-learning are the lack of ability to motivate, engage, and get the learner’s attention – also maintaining it and giving the learner a reason to return. Is there a solution? Yes, it’s called gamification.

gamification based
e-learning

E-learning comprises roughly 40 % of a medium organisations learning portfolio. By applying gamification techniques, you can increase online learning effectiveness considerably with the same or less investment. Nexer has long experience helping companies and organisations gamify online learning to make it more fun and effective.


    What is gamification?

    Gamification was launched in 2002 by the British programmer Nick Pelling. However, the concept of gamifying only became widely known around 2010. What is the meaning of the word gamification? Karl Kapp, professor of pedagogy at Bloomsbury University, Pennsylvania, US, defines gamification as “using game-based mechanics, aesthetics, and game thinking to engage people, motivate action, promote learning, and solve problems.”

    Increase effectiveness with gamified online learning

    Many studies have been done on the motivational and pedagogical effectiveness of gamification. Most show learners reach their learning goals more effectively via a fun, engaging, gamified learning journey rather than a traditional e-learning approach. The completion rates and content recall are higher. In a study published by Finances Online, company gamification training features increased employee engagement by up to 50%. According to Forbes, 60% of employees who undertook gamified training increased their productivity.

    A marketing through gamification strategy

    Besides training, you can also use engaging and fun gamified solutions to promote and market products and services. One of the most significant benefits of gamified and game-based marketing is its ability to make the user engage with a brand much longer than a commercial with a short life length. For example, Volvo Group released the mobile racing game Transporters in 2012 on AppStore and Google Play. In 72 hours, it was AppStore’s most frequently downloaded free app. Players spent, on average, 17 minutes playing the game, and two years after release, it had been downloaded more than 4 million times – a hitherto unbroken world record for a free-to-download marketing game.

    • Customer CAse

    Nexer’s customer helps preserve the planet through gamification

    Challenge

    The resources available on planet Earth are finite. However, we are using them like they should never be ending. It’s just not sustainable to continue as we do. Nexer’s automotive company customer has no choice but to extract many of the materials they need for their products in countries with unstable political systems. The risk of supply chain interruptions is real and already present. Extraction and processing also lead to human suffering in many places of the world. But, above all, resources are limited, and Nexer’s customer wants to preserve our planet for future generations. What should they do?

    Solution

    Becoming more circular is one way to go. Applying circular principles to materials, these can be reused almost infinite times. To move forward towards becoming more circular, the customer wants to increase the employee’s general awareness and basic knowledge of Circular Economy and the ambition and potential vision of the company within the area. With the customer’s learning and development team, Nexer created a game where the target audience faces various challenges. The overall game objective is to solve the challenges optimally to make the game world as circular as possible. An in-game mentor coaches the player, continuously gives learning feedback, and provides additional information and tips.

    Results

    The game’s target audience comprises all employees (many thousand people globally), and it is currently one of the highest-rated learning applications on the company’s Learning Management platform. Users call the game “demanding but rewarding and instructive” and rate it 4.8/5.

    why let nexer
    be your gamification company?

    At Nexer, we have more than 20 years of experience helping global companies and organisations in many different industries train employees and promote and market products and services with the help of gamification. We know all the gamification pitfalls, which ensure you get an optimal return on your investment by delivering complete, innovative online learning and marketing gamification solutions and strategies. We also do implementations, application management, and specialist consulting.

    want to know more?

    Send us your email and we’ll get back to you.

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    would you like to know more?
    Peter Knapp
    Marketing Manager

    +46708850303
    peter.knapp@nexergroup.com

    contact person

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