how to run an inbound marketing campaign

Identify your campaign audience
Who are we talking to here? Understand your buyer persona before launching into a campaign, so you can target them correctly.​

Set your goals + benchmarks
Having SMART goals can help you be sure that you’ll have tangible results to share with the world (or your boss) at the end of your campaign.

Create your offer(s) + landing pages
Don’t forget to optimize your landing page for SEO, have a clear value proposition and call to action (usually a form for the user to complete).

Plan + build your automation + nurturing flows
Your campaign doesn’t end when leads convert on your landing page. Plan and build your follow up campaigns to nurture leads down your funnel.

Write a blog post
Your campaign is awesome – don’t hide it from the world. Use your blog post as an opportunity to introduce readers to the valuable content they’ll find in your offer.

Share it on social media
Promote your blog post and offer through social media to drive traffic into the top of your funnel.

Add in long tail keywords
Make sure your campaign is SEO friendly – that way, interested prospects will find your campaign long after you stop actively promoting it.​

Consider paid search and other channels
Other channels can be a part of your inbound campaign, too – just be sure that you are measuring the effectiveness of these channels.​

Track your URLs
Where is your traffic coming from, and how are visitors finding you? Tracking URLs can help.​

Report on Your Results
Hard work shouldn’t go unmeasured. You set goals at the very beginning; now it’s time to celebrate your success. Organize and show off your numbers at the end of the campaign.​