Unified Commerce - Rusta | Nexer
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Nexer helped Rusta, a retail company, with their e-commerce platform by providing expert assistance with website design and development, as well as implementing advanced features such as inventory management and payment processing. The platform has helped Rusta to increase online sales and improve customer satisfaction through a more user-friendly and efficient shopping experience.

Additionally, the platform’s analytics and reporting tools have allowed Rusta to gain valuable insights into customer behavior and preferences, helping the company to make informed business decisions. Overall, Nexer’s work on Rusta’s e-commerce platform has been instrumental in the company’s success in the online retail space.


E-commerce is a rapidly evolving industry, and companies that want to stay competitive need to be constantly looking for ways to improve their online operations. One way to do this is by gearing up for next level e-commerce. This involves focusing on several key areas that can help take your e-commerce operations to the next level.

Rusta needed a new e-commerce platform to help them stay competitive, offer a great shopping experience and focus on their customers’ needs. Together with Optimizely, Nexer interviewed Rusta about their new e-commerce platform and what the future holds.

Watch the video and find out:
  • What e-commerce challenges where you facing?
  • How did your new e-commerce platform help solve these?
  • What are Rusta’s future plans?


Nexer assisted Rusta’s e-commerce platform with design/development and advanced features.

You will learn more about:
  • The challenge
  • The solution
  • The result


One of the most important areas to focus on is optimising the customer experience. This includes creating a user-friendly website design, implementing easy navigation, and providing detailed product information. By making it easy for customers to find what they’re looking for and provide them with all the information they need to make a purchase, you can increase customer satisfaction and ultimately drive more sales.

You will learn more about:
  • The impact of e-commerce on reaching new customer groups and creating new business value
  • How to combine experience with low price for the best impact
  • How to create a digital customer journey that puts customer needs first

watch video

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