microsoft dynamics 365 marketing

Marketing Segments

To optimise your marketing strategy, it is crucial to segment your customers or prospects based on specific criteria or filters. These segments can be utilised in various areas to improve the effectiveness of your marketing campaigns.

customer journey

With the ability to design automated messaging, generate activities, set waiting periods, and more, you can create a journey that is tailored to your specific audience. Additionally, you will receive valuable insights and analytics about each journey to optimise and improve your marketing efforts.

email marketing

With the ability to create dynamic email templates, you can personalise your email content for each individual recipient in your distribution list. By designing and running an email campaign aimed at a specific target audience, you can effectively reach and engage with your intended recipients.

event management

From budgeting and promotion to registration and post-event analytics, evaluate your ROI and make informed decisions for future events. Additionally, you can manage venue and guest logistics for in-person events.

leadscoring

Automatically qualify your hottest leads based on their level of engagement with your brand. Lead scoring is based on various interactions, such as opening an email, visiting your website, or attending an event, providing a comprehensive view of each lead’s level of interest and potential value to your business.

marketing forms and pages

Seamlessly manage lead information captured through landing pages, including event registration, survey responses, and offer sign-ups. By integrating this data with Dynamics 365 Customer Engagement, you can effectively nurture leads and personalise marketing campaigns based on their interests and behaviors.