THAT CAN POWER HYPER-PERSONALISED COMMUNICATIONS
Your CRM is packed with useful demographic data that you can use to personalize your communications but using activity and engagement data to send out timely messaging could be the difference between a personal email and hyper-personalised messaging.
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– Use page tracking to provide individual recommendations By knowing which pages a contact has visited you will be able to offer specific recommendations to contacts that are tailored to their needs. Think of this like remarketing for emails.
– Use deal stages to trigger customised bots on pages to help drive sales Use deal stages to trigger a bot to appear to prospects who are in a specific deal stage. Having a bot that is tailored to the stages of the buyer’s journey you can answer questions that buyers need at the right time.
– Use known dates to trigger personal messaging. Send out a birthday email, anniversary mail or even a mail about a customers renewal date. These timely messages will help you engage with prospects and customers using the information you have gathered.
– Use workflows to delay actions until a contact responds/performs an action In workflows you can delay actions until a contact has completed an action, like visiting a web page or completing a form. The advantage of this is that you can wait till a buyer is engaged with you before you send them an email. This will allow you to align with buyers in real time.
build deeply personal and contextual campaigns at scale.
Applying any or all of these ideas will undoubtedly drive more revenue through your business in a sustainable, cost-effective way. By using the simple but powerful and effective toolset from HubSpot you can build deeply personal and contextual campaigns at scale.
inbound marketing guide
Are you interested in learning more about Inbound Marketing and how you can get customers to come to you instead of having to chase? Feel free to read our guide to get started.
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New Business / Marketing Manager
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