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RADICAL RETAIL REPORT
TRENDWATCH VOLUME SERIES
First launched in 2022, the Radical Retail Report was met with strong interest both in Sweden and internationally. This year’s forward-looking report explores once again the forces shaping and challenging the retail landscape, with a particular emphasis on how technology is redefining the conditions for both businesses and consumers. With a horizon set on 2035, the report tracks emerging developments through five thematic lenses – offering insights into the shifts that will matter most in the coming years.
RADICAL RETAIL RADAR: VOLUME 1
REGENERATIVE RETAIL
What if retail could give more than it takes? In this first edition of Radical Retail Radar, we explore how the industry is moving from a “cowboy economy” to a spaceship economy – one that restores, renews, and regenerates.
Discover how the next generation of retailers are:
• Turning sustainability into strategy – from zero CO₂ to positive impact.
• Building transparent, circular value chains powered by digital product passports.
• Driving a second-hand and recommerce boom fuelled by Gen Z and affordability.
• Partnering for repair, reuse, and regenerative ecosystems.
• Designing stores and experiences with resilience, recycling, and emotion at their core.
RADICAL RETAIL RADAR: VOLUME 2
PHYGITAL SHOPPING EXPERIENCE
The future of retail is neither physical nor digital – it’s phygital.
Discover how technology, AI and shifting consumer behaviour are redefining what shopping means.
In this edition, we explore:
• The rise of digital-first omnichannel and AI-powered personalisation.
• How Gen Z is driving a comeback for physical stores – with a twist.
• The next wave of AR, VR and conversational AI shaping immersive retail.
• Why agentic commerce (AI shopping for you) is closer than you think.
• How to move from omnichannel to infinity retail – where every interaction matters.
3/5
RADICAL RETAIL
From Manpowered to AI-powered
Coming soon!
4/5
MYTOPIAN RETAIL
From Me and the Marketplace to Me, my Friends and my dream World
Coming soon!
5/5
THE GREAT DATA-CHAOS
From War on Market shares to War on Data shares
Coming soon!