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RADICAL RETAIL REPORT 

TRENDWATCH VOLUME SERIES

First launched in 2022, the Radical Retail Report was met with strong interest both in Sweden and internationally. This year’s forward-looking report explores once again the forces shaping and challenging the retail landscape, with a particular emphasis on how technology is redefining the conditions for both businesses and consumers. With a horizon set on 2035, the report tracks emerging developments through five thematic lenses – offering insights into the shifts that will matter most in the coming years.

RADICAL RETAIL RADAR: VOLUME 1

REGENERATIVE RETAIL


What if retail could give more than it takes? In this first edition of Radical Retail Radar, we explore how the industry is moving from a “cowboy economy” to a spaceship economy – one that restores, renews, and regenerates.

Discover how the next generation of retailers are:
  • Turning sustainability into strategy – from zero CO₂ to positive impact.
  • Building transparent, circular value chains powered by digital product passports.
  • Driving a second-hand and recommerce boom fuelled by Gen Z and affordability.
  • Partnering for repair, reuse, and regenerative ecosystems.
  • Designing stores and experiences with resilience, recycling, and emotion at their core.  
Download 1/4 now
RADICAL RETAIL RADAR: VOLUME 2

PHYGITAL SHOPPING EXPERIENCE


The future of retail is neither physical nor digital – it’s phygital.
Discover how technology, AI and shifting consumer behaviour are redefining what shopping means.

In this edition, we explore:
  • The rise of digital-first omnichannel and AI-powered personalisation.
  • How Gen Z is driving a comeback for physical stores – with a twist.
  • The next wave of AR, VR and conversational AI shaping immersive retail.
  • Why agentic commerce (AI shopping for you) is closer than you think.
  • How to move from omnichannel to infinity retail – where every interaction matters.
Download 2/4 now
RADICAL RETAIL RADAR: VOLUME 3

MYTOPIAN RETAIL


The future of retail is no longer mass-driven, it’s identity-driven. 
Discover how AI, communities and shifting consumer behaviour are redefining what retail means. 

In this edition, we explore: 
  •  The shift from mass market to micro-identities and community-centric retail. 
  • How social-first and creator-led commerce is becoming the primary discovery engine. 
  • The rise of micro- and nano-influencers. 
  • How live shopping and social commerce are moving from trend to infrastructure. 
  • Why agentic commerce – AI shopping on behalf of consumers – is closer than you think. 
  • The move from an attention economy to an intention economy, and what it demands from brands. 
Download 3/4 now
4/4

From War on Market shares to War on Data shares

Coming soon!

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