A better digital customer experience
With a refined experience process that supports the landowner throughout the customer journey, Holmen Skog has gained customer insights that help them communicate with their customers in a more targeted way. They can now be precise in their communications, and thanks to the newly acquired in-depth knowledge about their customers, they are empowered to meet their them where they are. The project provided new perspectives, deeper understanding of the customers and the opportunity to close communication gaps. The next stage of the collaboration with Nexer Maverick will contain the implementation of a new CRM system to further enable a seamless customer experience and increased insights.
Collaboration and partnership
Through the close collaboration with Nexer Maverick, Holmen Skog found opportunities for innovation initiatives that can be run in an accelerating fashion. One of the key outcomes and a prerequisite for the success of the project was that the entire organisation embraced the changes and new ways of working. The company now lives its customer journey and, as a key success indicator, the vision of a campfire was fulfilled.
Improved Employer Branding
Holmen Skog has embraced the new customer journey wholeheartedly and now uses it when on-boarding new employees. To top it off, thanks to the organisation’s embrace of the new way of working and customer insights, Holmen Skog has also strengthened its role as an attractive employer. This is measured in motivated, healthy employees and an increased number of applications for positions within the company. A stronger brand both towards customers and future talent is a valuable bonus.