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Traditionally, the multilingual translation process has been a challenge and often a bottleneck for international brands like Thule Group. It can take weeks to complete and incur significant costs, but thanks to the innovative solution from Nexer, Thule has now streamlined this process to just a few minutes. This enables translated content to be published on their website and other sales channels much more quickly, with fewer resources and, importantly, at a lower cost.
The high-quality translations, spanning up to twenty languages, enable Thule to swiftly introduce and market their products across various markets, serving as a key competitive advantage and a significant milestone in Thule Group’s global expansion efforts.
“The success lies in truly grasping our customers’ business intricacies and we invest heavily in understanding our customers’ unique requirements and workflows, ensuring that our solutions are tailored to address their specific challenges. Additionally, we recognise the importance of providing AI systems with intelligent prompts that guide them towards meaningful outcomes.”
Fredrik Larsson, CEO, Nexer Data Management
Nexer is proud to drive innovation and support its customers in thriving in today’s digital landscape.
By focusing on Thule Group’s business needs and integrating AI-functionality with their existing PIM solution on Stibo Systems’ MDM platform, we were able to revolutionize their previous translation process.
“We are very thankful for the outstanding support and delivery provided by Nexer, which not only met but surpassed our expectations with their implementation. The achievement of milestones and the implementation of actual functionalities have truly exceeded what we envisioned.”
Antonio Diaz, Product Owner, Thule Group
Customised AI solutions like this for Thule Group not only contribute to savings but also to an enhanced customer experience and more sustainable growth.
By automating and improving processes for product information management, companies can offer their customers a smoother and more engaging purchasing experience. This enhances Thule’s competitiveness in the market as, instead of struggling with language delays, they seamlessly communicate across borders and cultures with faster project execution.
Overall, the combination of Nexer’s expertise and AI functionality offers Thule Group opportunities for increased efficiency, improved customer experience, and enhanced competitiveness in the market.
Stibo STEP is ranked as one of the best PIM and MDM solutions in the world by global market research companies and is cited as a “Leader” in the latest Forrester Wave Product Information Management, Q3 2023.
More about Stibo Systems PIMNexer Data Management specialises in PIM and MDM, providing a wide range of Data Management services and sustainable solutions. Our expertise includes centralising master data, data modelling, and integrating systems to enhance data accessibility and quality for analysis and business needs.
Nexer has been a partner with Stibo Systems since 2011 and is now a global implementation partner with over 25 “Stibo Systems STEP certified” MDM consultants.
More about nexer data managementContact us today to reap additional business values from STEP.