In the new digital landscape, Generative AI (Gen AI) already revolutionising search engines and virtual assistants. As visitor expectations continue to rise, research shows that websites with slow search functionality and outdated customer service face high abandonment rates. In a world where speed-to-value is crucial, slow and frustrating search results can drive customers away. To create a positive impact, we recommend prioritising personalised, relevant content that delivers fast and accurate results – all while remaining adaptable to shifting techniques and user expectations.   

AI conversational agents and personalised recommendations are reshaping business operations and customer interactions. By seamlessly integrating generative AI into your website, you elevate the user experience and future-proof your business in a competitive market. Vertex AI Agent Builder, a component of the Vertex AI platform, simplifies the incorporation of generative AI, leading to enhanced customer interactions and improved operational efficiency. Despite being a relatively new and continually evolving technique, there are numerous examples where global businesses have boosted revenue, conversions, customer experience, and cost savings.