Nexer partners with Aprimo | Nexer
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7 Mar 2024

Nexer partners with Aprimo

Nexer Unified Commerce announces its partnership with Aprimo, the leading provider of an AI-powered content operations and digital asset management platform. This strategic collaboration aims to elevate Nexer’s value driven solution offerings in the Digital Content Marketing area.

As a leading provider of integrated solutions, Nexer sees the importance and value of digital content management within its customer base. All types of organisations are seeing an ever-increasing need for the creation of more immersive content as part of their commerce strategy, maximising and measuring the success of its distribution and maintaining strict control and governance standards.

Aprimo’s AI-powered content operations platform helps organisations spend their time and effort on content and marketing strategies that drive business outcomes and reach customers in the right channels. Together, Nexer and Aprimo offer a comprehensive and integrated solution across the customer experience technology stack; enabling clients to drive increased productivity, better data governance, improved marketing effectiveness and full integration to existing systems. The partnership promises a single source of truth for all digital content, delivered in a modern headless architecture with effective use of AI technology.

Derick Price, MD, Nexer Unified Commerce in the UK, expressed his enthusiasm about the partnership:

“We are delighted to have Aprimo as a strategic partner. This collaboration underscores our dedication to providing best-in-class solutions to our clients, empowering them to thrive in today’s competitive market. Aprimo’s platform aligns perfectly with our mission of delivering seamless and comprehensive unified commerce experiences, delivering market leading functions and enterprise scalability. Together, we are poised to revolutionise the way businesses manage their digital assets, driving unparalleled value and success.”

Both Nexer and Aprimo share a commitment to delivering value and facilitating digital transformation, for businesses worldwide.

“We’re excited about the opportunity to partner with Nexer who brings expertise, innovation and strategic advice to the customers and markets they serve”, says Madisyn Horton, Director of Partnerships, Aprimo. “Having partners that bring proven tools and methodologies for integrated delivery is a key component to our clients’ success. We look forward to working closely with the Nexer team to support our mutual clients.”

Aprimo and Nexer fundamentally aim to improve the way their clients reach, influence, and grow their audiences. The partnership allows clients to put their business goals at the head of the conversation to enable a sustainable, ethical, promising future.

To learn more about Nexer Unified Commerce, please visit:

To learn more about Aprimo, please visit:

For more information, please contact:
Derick Price, MD, Nexer Unified Commerce UK

Beatrice Silow, Head of Communications & Culture, Nexer Group