3 Sep 2021
Nexer Maverick is nominated to the Swedish Design Award for the campaign Dream Big
– We are incredibly happy and proud of the nomination for the Swedish Design Award! It proofs that the strong expression is in line with our message and shows courage and innovation. Says Beatrice Silow, Head of Communications and Culture at Nexer, and client of the Dream Big campaign.
Dream Big is something as unusual as an equal innovation competition. Maybe you wonder why this is important? Well, for generations, men have favored other men when it comes to venture capital, while female entrepreneurs have only received 1%. Nexer wants to change that. Therefore, it is extra important that the design and communication around the competition attracts both women and men. The jury is also equal.
The campaign has been produced for a variety of media: Digital billboards, banners, native, social media, and the web (dreambig.nu).
Dream Big is a global and equal competition for entrepreneurs who dream of creating a new service or product in digitization and tech. Everyone can compete, no matter who they are, or where they are in the world. The important thing is an innovative digital idea and that the dream of running a startup is strong.
– As agency manager, I am of course very proud to have such talented colleagues. The fact that the agency is nominated for the Swedish Design Award for the second year in a row is proof of the employees’ creative height through design that captures and finds the right target group. You can understand that the design for Dream Big aroused the jury’s approval, says Henrik Askervi, Head of Nexer Maverick, and smiles contentedly.
When the smoke has dissolved, we will see who the winner is, both in the competition Dream Big and the Swedish Design Award.
The entries have been selected by a design expert jury, and the winner will be appointed after voting at designpriset.se. Voting for the category where Maverick competes starts 13 September and anyone with an email address can participate. The winner will be presented at Berns in Stockholm 14 November.
Jenny Spetz, Art Director, Nexer Maverick
Inger Kollbratt Ludwigson, Copy, Nexer Maverick
Lisa Laurell, Project lead, Nexer Maverick
Philip Waern, Video Producer, Nexer Maverick
Patrik Roos, Photographer, Patrik Roos Photography and Retouch
About Dream Big
THE COMPETITION – DREAM BIG
Win up to 1 million SEK in our innovation race. It’s a global, gender-equal competition for new ideas in the digital or tech industry. Anyone can compete, either as a team or as an individual. Get ready to kick-start your idea! Dream Big www.dreambig.nu
About the Swedish Design Award
A competition with the goal of promoting and developing Swedish design and communication.
The competition is open to anyone who works with graphic design, design, communication etcetera. Swedish Design Award https://designpriset.se/
About Nexer Maverick
Maverick is a full-service digital agency and part of the Nexer family. The agency blend creative communication with technical innovation to make change happen for clients who dare to make a difference.
Head of Communications and Culture
Head of Nexer Maverick