Mark Crowne to grow Azure IoT and Advanced Analytics in UK | Nexer
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24 Mar 2021

Nexer Insight appoints Mark Crowne to grow Azure IoT and Advanced Analytics in UK

Mark Crowne, new general manager for Nexer Insight UK

Elite Microsoft Azure Internet of Things and Advanced Analytics partner Nexer Insight is growing its global business by appointing Mark Crowne to lead it in the UK. Mark’s thirty five years of experience in digital transformation and Nexer Insight’s proven capability in Connected Products, Computer Vision and Smart Buildings are coming together to help UK manufacturing, industrial and public sector clients build back better and address the challenges of Covid-19, BREXIT and climate crisis.  

About Nexer Insight
Nexer Insight is an award-winning specialist systems integrator, focused on IoT with Microsoft Azure. IoT integrates data from billions of things such as equipment, devices or sensors into the Azure public cloud to generate Insights which form a basis for Actions by people or AI.

With IoT Elite and AI Inner Circle recognition from Microsoft, Nexer Insight specialises in helping clients solve their business problems through rapid and pragmatic application of Azure IoT, Data, AI, AR/VR and Digital Twins technologies. Nexer has helped solve client problems such as, how to control rat populations in a city, how to keep construction workers safe from overhead lifting, how to urgently transform healthcare provision in the time of Covid-19 and how to enable remote operation of self storage services for clients.

Nexer Insight solutions
Nexer Insight’s Connected Product service offers a complete Microsoft-based device-to-cloud capability, including the design for mass production of consumer and enterprise grade wearable devices at world class development labs in Malmo staffed by over 500 product engineers.

Nexer Insight’s Computer Vision service uses Microsoft’s Live Video Analytics service and custom machine learning models to extract insight from live video streams and deploy it in safety and product quality use cases.

Through partnership with local UK building management services companies, Nexer Insight’s Smart Buildings service offers a complete design, install, operate service to clients wanting to improve their estates to lower costs, reduce carbon emissions and improve user experience.

About Mark Crowne
Mark Crowne is a professional engineer with years of experience of embedded systems development, and more than ten years building businesses in the Microsoft UK partner eco-system. Mark is ideally placed to help Nexer Insight realise its ambitious UK growth plans to build a full local subsidiary with 25+ people in the next two years.

Mark said: “It is great to be able to bring to the UK Nexer’s credentials for quickly creating practical solutions to demanding industry problems with Microsoft IoT, Data and AI technology. Microsoft has established a commanding industry position in IoT and AI, with a device-to-cloud story that is unmatched by any other cloud vendor. Here in the UK, with the multiple challenges posed by BREXIT, Covid-19 and the Climate Emergency, there is a market need for proven partners to support clients alongside Microsoft with their transformation journey”.

President and CEO of Nexer Insight David Österlindh commented: “It is the right time for Nexer Insight to enter the UK market. The IoT marketplace is a tough one for existing Microsoft partners – clients have ambitious plans for transformation but realising them poses technology and people change challenges far greater than previous screen-centred cloud applications. We’ve proven at Nexer that we can deliver for clients, and now we are doing it in the UK!”

Welcoming Nexer’s UK launch and Mark’s appointment, Dominique Bastemeijer, EMEA IoT Director for Microsoft commented, “Nexer Insight have shown through work in the Nordics and Eastern Europe that they are ninjas with Microsoft IoT technology, so their growth plans in the UK are good news for Microsoft teams needing a strong local partner!”

Mark Crowne CEng MIET
General Manager
Nexer Insight UK
Phone: +44 (0)787 668 3930

Beatrice Silow
Marketing and Communications director
Nexer Group
Phone: +46 (0)703 791506