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pressrelease
18 Nov 2021

Nexer Group welcomes Techposition PR and social media agency Reach

Viktor Frisk, CD Reach Media, Jennie Sinclair, CEO Techposition and Lars Kry, CEO Nexer Group.
Viktor Frisk, CD Reach Media, Jennie Sinclair, CEO Techposition and Lars Kry, CEO Nexer Group.

Danir Resources acquires Techposition PR and joins Reach Media Group as a majority owner. Both will continue as independent companies and brands in close partnership with Nexer Group.

Nexer (formerly Sigma IT) is the tech company of the future and a leader in digital transformation with global delivery in strategy, tech and communications.

The acquisition of Techposition and Reach Media Group aims to create a communication spearhead.

– Today, it is not enough to digitalise the base of the business. Every part of the customer journey must be as efficient and digital as possible to compete globally. Covid-19 accelerated digitalisation and made us use today’s technology to communicate. Now we need to provide the tools to our customers to fill the communication with a strong message in the right channels. We are convinced that Techposition and Reach can do that.” says Lars Kry, CEO of Nexer Group and co-owner of Danir Resources.

Earlier this year, Nexer Group acquired Kairos Future, an international consultancy and analysis company within innovation and future strategies, to strengthen its strategic competence. This new acquisition strengthens the communications area with PR expertise and social media innovation.

Techposition PR and Reach Media Group will continue to be independent companies and brands in close cooperation with Nexer Group.

– We are so excited to get even closer to tech, and to work with Sweden’s best in the field feels great. Together with Nexer and our customers, we are ready to deliver Sweden’s best communication concepts, says Jennie Sinclair CEO and Viktor Frisk CD at Techposition and Reach.

Techposition
PR company aims to strengthen Sweden’s tech industry on the international stage through creative communication efforts that put companies, ideas, services, and people on the media map. Works primarily with positioning strategy, media relations and press tools. Techposition has been nominated in the industry competition Spinn for non-profit of the year.

Reach Media
Social media company with a base in influencer marketing that has already helped companies reach black numbers through effective social media content. Works primarily with creative campaigns, film, photography, content calendars and engagement across social media platforms. Reach Media is nominated for influencer campaign of the year in the Mixx Awards.

Nexer Group
Nexer is an entrepreneurial tech company that leads the digital revolution with an inspiring vision of promising future for clients, employees and the world at large. Nexer takes pride in leading change with an agile and forward-looking approach. Through long-term partnerships, Nexer supports customers’ digital transformation with expertise in strategy, technology and communication. Nexer has 1,900 experts in 10 countries. Before 2021, Nexer operated under the name Sigma IT.

For more information:
Beatrice Silow, Head of Communications and Culture, Nexer Group
Beatrice.silow@nexergroup.com
0703 79 15 06

Jennie Sinclair, CEO and Founder, Techposition PR
Jennie.sinclair@techposition.se

0707 77 73 08

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