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Video podcast on data, AI, and brand authenticity

RETAIL HORIZONS 2

Join Nexer’s Caroline Thorén and her guests as they discuss insights into consumer trends, emerging technologies, and tomorrow’s retail landscape. In this episode, our experts in AI will share fresh perspectives on data excellence, generative AI, and brand authenticity, specifically within the retail sector.

Here are the key points discussed:

Data Excellence
Importance of high-quality, well-connected data and data sources.
Challenges of poor data quality and fragmented systems.
Connecting front office and back office data for valuable insights.
 
Customer Data Utilization
Enhancing the retail experience through really using customer data.
Innovative ways to engage customers while respecting their privacy.
Web 3.0 and the prediction of consumers owning and controlling their data.
 
Brand Authenticity
Growing importance of genuine brand image in customer attraction and retention.
Consumers’ shift towards value-driven purchasing decisions.
Creating personalized, meaningful experiences using accurate data.
 
Future of AI in Retail
Vision of AI-powered personal assistants aiding win purchasing decisions.
Creating compelling, personalized user experiences through data.
 
Don’t miss this in-depth discussion that offers valuable insights and practical advice for navigating the complexities of the retail industry of the future. Tune In Now!

newsletter

Sign up for this newsletter from Caroline Thorén, Nexer’s Retail Industry Partner, to stay informed on what’s happening in retail, from trends to technology and business development.