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The AI search advantage
How Gunnebo accelerated customer engagement with Google Cloud
Gunnebo, a global leader in safety solutions, faced a challenge with their website search functionality. Customers struggled to quickly find detailed product information, leading to slower engagement and lost opportunities. By partnering with Nexer and implementing Google Vertex AI Search, Gunnebo drastically improved the user experience, internal efficiency, and overall customer satisfaction.
The Challenge
With customers’ attention spans shrinking to just seven seconds, Gunnebo recognised the importance of delivering fast, accurate search results. Their existing search functionality was insufficient, causing potential customers to leave the website before finding the information they needed. This not only impacted customer experience, but also slowed down the buying process, delaying time-to-value.
The Solution
Gunnebo collaborated with Nexer, their web development partner and certified Google Cloud partner, to integrate Google Cloud AI Search on their website. This solution leveraged AI to offer conversational, context-aware search capabilities, allowing users to engage in detailed inquiries and receive responses in seconds. The search engine was trained on Gunnebo’s proprietary content, ensuring that results were accurate, secure, and aligned with brand guidelines.
Through this implementation, customers could easily navigate complex product information, moving more quickly through their decision-making process.
The results
✔ Reduced time-to-value by two weeks
Customers were able to get the information they needed in seconds, speeding up the overall engagement and purchase process.
✔ Enhanced customer experience
Visitors could interact with Gunnebo’s website in a more intuitive, conversational way, improving satisfaction and increasing retention.
✔ Cost-effective development
Compared to other solutions, Vertex AI was less expensive to develop and maintain, saving Gunnebo both time and money.
✔ Increased internal competence and pride
The implementation of cutting-edge AI technology fostered a sense of innovation and competence within Gunnebo’s teams, increasing employee pride.
✔ Competitive advantage
Gunnebo’s commitment to AI technology kept them ahead of competitors, reinforcing their position as a market leader.
words from the customer
“Google Vertex AI Search helps our website visitors get detailed answers instantly, even for complex products. This allows them to be more informed when interacting with our sales team, ultimately bringing them closer to making a purchase.”
“Implementing AI technology like Google Vertex AI is a strategic move for Gunnebo. It’s not only about faster, smarter search results but also about enhancing customer journey and staying competitive in an evolving market.”
Nexer’s role
As Gunnebo’s IT and web partner, Nexer played a large role in identifying the need for a more advanced search solution. After evaluating all available technologies, Nexer recommended Google Vertex AI Search for its superior capabilities in handling complex, conversational search queries.
“At Nexer, we thoroughly researched all leading tech solutions, and Google Cloud Vertex AI stood out. Its ability to provide an increased customer experience in an easier, safer, and more cost-effective search solution made it the perfect choice for Gunnebo. We were able to set up a prototype in just a few weeks, allowing Gunnebo to experience the benefits almost immediately.”
– Maria Wahlgren, Digital Business & Brand Strategist, Nexer & Certified Google Cloud Digital Leader
“Working closely with Google Cloud, we stay up-to-date with the latest advancements in AI and ML. This close partnership allows us to implement cutting-edge solutions like Vertex AI, helping our clients like Gunnebo stay ahead of the curve in a fast-changing digital landscape.”
– Magnus Perman, Certified Google Cloud Architect and AI/ML Developer, Nexer