Design & Communication
Tech & Development
Strategy, Talent & Management
IT changes and internal communication isn’t a combo known to set the world on fire. Nexer Maverick turned that upside down when Volvo Group launched seven new Microsoft tools to 100,000 employees worldwide.
Think marketing and communication instead of pedagogics and information. Spend time on talking to the users and try to unravel the real benefits. That was the starting point for the concept Easier to Work at Volvo Group.
The campaign expanded with its own microsite, films, posters, and additional marketing material. The users liked what they saw and went on testing the new tools without even contacting the support.
“Maverick definitely introduced fun into our internal communications to implement Microsoft’s new IT-tools. The campaign was such a success it made us dance in the office” – Volvo Group
Easier to Work at Volvo Group initiated a change journey for the way IT is being communicated within a global organisation.
The concept was appointed Best Innovation and Best Excellence Initiative at the Swedish Learning Awards.