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TOMORROW REPORT 2025

Tomorrow Report 2025 is based on a recurring survey conducted by Kantar Sifo AB on behalf of Techposition and Nexer. The report offers unique insight into How Swedes view challenges and opportunities of digitalisation and future technology.
 
This year’s survey includes responses from 2,000 Swedes aged 18–79. To reflect the population, the results have been weighted according to gender, age and region.

The goal of Tomorrow Report is to share knowledge and encourage an open conversation about technology’s role in shaping society.

The report is available in Swedish

UNIQUE INSIGHTS 

  • The number of Swedes who believe that new technology will lead to a better future has decreased from 76% to 56% since 2020.
  • 9 of 10 Swedes want Europe to develop its own digital platforms to reduce dependence on the United States and China.
  • 41% want to see AI integrated into schools, while 36% are against it.

The report is available in Swedish

download the report