DESIGN & COMMUNICATION
TECH & DEVELOPMENT
BUSINESS OPERATIONS
STRATEGY, TALENT & MANAGEMENT
ENGINEERING
Readly
A story about getting the right skills at the right time – through flexible and budget-smart consulting services
Readly, a leading platform for digital magazine subscriptions, was growing fast and needed a scalable, cost-efficient solution to keep up. With evolving technical needs, they looked for a consulting partner who could adapt alongside them. That’s where Nexer came in. Since then, our teams have supported Readly with full-stack development, data engineering, backend and mobile solutions — continuously adjusting the setup to match Readly’s pace and priorities.
Background
Readly was in a transitional phase during the pandemic. Their existing consultancy setup was costly, and they needed a more flexible, scalable, and cost-efficient way to support their rapid growth.
The key challenge was finding experienced developers quickly, something that proved difficult on the Swedish market. They needed a consulting partner with breadth and flexibility, able to provide experienced developers and adjust resources as needed. The choice fell on Nexer, marking the start of a long-term partnership.
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Needs
Readly offers users unlimited access to a wide range of digital magazines and newspapers – a model that places high demands on security, system integration, and GDPR compliance, especially when working with external payment providers.
As the platform scaled, so did the need to strengthen its technical infrastructure. Existing systems had to be adapted to handle increasing volumes of users and transactions, while new features were developed for both web and mobile to ensure a seamless user experience.
Smooth integration with external services and APIs became essential to support evolving business needs without compromising performance or security. In short, Readly needed a stable, scalable, and secure solution. One that could grow with the user base, streamline payment flows, and connect effortlessly with third-party systems.
Solution
Nexer initially provided a team of full-stack developers to support Readly’s ongoing development efforts. As the collaboration deepened and needs evolved, the team expanded to include data engineers, backend developers, and mobile developers.
Thanks to Readly’s inclusive culture, the consultants quickly became an integrated part of the internal development teams. Nexer was involved throughout the entire development process – from needs analysis to implementation – and was invited to workshops, hackathons, and strategic discussions. This close collaboration built a strong understanding of both business and technical requirements, enabling the team to deliver effectively and adapt when needed.
A key focus was building a scalable solution to support Readly’s growing subscriber base. By coordinating services and APIs, ensuring smooth integration between legacy and new systems, and implementing scalable architecture, the platform was able to handle increased traffic and user volumes without disruption. To support marketing efforts, efficient data flows and visualizations were also developed, enabling structured tracking and analysis of campaign performance.
Result
The user experience has improved through a streamlined subscription process, boosting customer satisfaction and retention. Operational efficiency has increased thanks to automated handling of discounts and payments, reducing manual work and minimizing errors. The solution is both scalable and robust, capable of handling traffic spikes and high demand without compromising performance. Compliance with GDPR and other data protection regulations has also been ensured, guaranteeing secure handling of user data.
Cost savings have been significant, enabled by a more efficient setup and a skilled nearshore team. Readly’s inclusive and collaborative culture has fostered a deeply integrated and motivated team, a key factor behind the strong results.
Several years in, the collaboration is still going strong. We’re grateful for the trust and excited to continue being part of Readly’s journey.
Want to know more about this case?
Petra Holmbäck
Business Area Manager
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Nexer is an international consulting company specializing in IT, technology, and strategy. Our experienced consultants and teams combine technical expertise with broad experience, covering everything from IT strategies, software development, and cloud to AI and cybersecurity.
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