PROFOTO

Building the foundation for global B2B growth with Nexer, Optimizely Configured Commerce, and Owlstreet

Profoto is synonymous with world-class lighting equipment for professional photographers and studios. With a strong global presence and an expanding dealer network, Profoto needed more than innovative products—it needed a commerce platform that could match its ambitions.

But its legacy system was outdated and rigid. It couldn’t handle the complexity of global B2B, nor support the company’s plans to scale. Dealers struggled with outdated processes, internal teams were weighed down by manual work, and growth opportunities were being slowed.