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Webinar on product data in B2B Manufacturing
How changing B2B buyer behavior, AI, and data flow are reshaping manufacturing
B2B manufacturing is changing fast. Buyer expectations are shifting, digital channels are becoming the norm, and requirements around sustainability, compliance, and transparency continue to increase. At the same time, product portfolios are expanding, making product data harder to control and more critical to get right. Together, Nexer Unified Commerce and Inriver invite you to a focused webinar on how AI-powered Product Information Management (PIM) is helping manufacturers turn these challenges into measurable business value.
What this webinar is about
In this session, we’ll look at the trends reshaping the B2B buyer landscape and what they mean for manufacturing, automotive, and distribution companies. You’ll learn how modern PIM solutions, combined with AI, help organisations:
Rather than focusing on theory, we’ll share practical perspectives and examples based on real challenges we see in the Nordic manufacturing market today.
Why attend?
If product information is becoming more complex — or if you see data quality, speed, or efficiency as a competitive factor — this session will give you clarity on how PIM and AI can support both growth and cost control.
Meet our experts:
JOAKIM gavelin
Senior Principal Advisor, Inriver
Joakim is a serial entrepreneur and experienced business advisor, with over 30 years of leadership expertise from Retail and eTail. Over these years, he has helped hundreds of manufacturers, distributors and resellers across B2B and B2C to execute and tell their product stories with excellence across omnichannel, to succeed with, and to sell more to their respective customers.
In recent years, Joakim’s interests have been shaped by the rapid evolution of the digital buying experience and the growing need for companies across all industries to prepare for the uncertain, but exciting, future of commerce.
JAVIER Torres
Leads global initiatives in PIM, DAM, and product data transformation at Nexer Unified Commerce.
With nearly 20 years of experience and over 30 enterprise PIM implementations, he helps global manufacturers turn complex product data into real commercial impact.
Known for bridging technology, business value, and AI-driven data operations, Javier is a trusted advisor to organizations across manufacturing, automotive, retail, and distribution. His focus is clear: using AI and PIM together to accelerate time-to-market, improve data quality, and unlock scalable growth.
Javier is a leading voice on how PIM is evolving from a system into a strategic growth engine in modern B2B commerce.
WHEN
March 12, 11:30–12:15 CET
WHERE
Online
QUESTIONS
Contact: javier.torres@nexergroup.com
REGISTER NOW
AI, PIM & Turning Product Data into Business Value