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Mission: Digitalize employees 

Volvo cars – Digital workplace

Digital development is racing throughout the automotive industry and Volvo Cars is one of the companies pushing the development, both as a car manufacturer and a global employer. As a strategic partner in change communication, Nexer Maverick supports their internal digital transformation. Today, the concept Digital Workplace tells the greater story about digitalization and acts as a driver for change. An injection to Volvo Cars employer branding. 

the solution

engaging storytelling

In 2017, Nexer started to develop the concept Digital Workplace, with a strong visual identity and storytelling based on the experiences of Volvo Cars employees. A group of Digital Influencers were recruited as models for imagery and films. Along the journey we created and carried out several campaigns and events, for example the global launch of Microsoft Teams. 

Digital Influencers are both ambassadors for the concept and actors in storytelling documentaries.

the outcome

a living digital hub

Nexer designed and developed a digital hub for all Digital Workplace communication. It is updated monthly with Nexer produced content such as articles, how-to guides, storytelling films, photos, tutorials, podcasts and more. Today, the concept Digital Workplace tells the greater story about digitalization and acts as a driver for change. It’s also an injection to Volvo Cars employer branding. 

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