Since it was founded in 2015, 24Storage has been driving innovation within the Swedish self-storage sector. Today, through a centralised, cloud-based solution, 24Storage can remotely control every aspect of its 23 facilities. This technology removes the need for any employees to be based onsite and gives customers complete control over their service—from sign-up and payment to 24/7 access. A digital-first approach has streamlined business processes and helped the company continue to rapidly expand across Sweden.
“Using technology to disrupt the self-storage industry has always been our strategy,” says Fredrik Sandelin, CEO of 24Storage. Their digital approach has helped them quickly grow from a 2015 startup to controlling the second-largest market share in Sweden within just five years. “By developing our own digital systems, we’ve fine-tuned the user experience for both customers and support teams, improving service quality,” he adds.
By developing our own digital systems, we’ve been able to fine-tune the user experience for both customers and our customer support team—ensuring we always have the best tools to manage each facility efficiently and increase the overall quality of our service.
24Storage’s mission is simple: to make renting storage easy for customers and businesses. With 23 facilities across Sweden, operating 24/7, “Initially, we needed on-site employees while our digital model was developed. This experience showed why centralization was the right path,” explains Anders Långberg, Head of Technology. This approach fosters a stronger company culture, which supports long-term employee loyalty.
In 2019, 24Storage partnered with Nexer to optimize its platform. “We streamlined their system to make it easier to maintain and implement new functionalities,” says Martin Hök, Business Development Executive at Nexer. This partnership helped create a roadmap to deliver customer value and ensure long-term innovation with Microsoft’s omnichannel solution.
“A digital transformation of this scale required us to understand both the business and its customers,” recalls Anders Elwin, Senior Consultant at Nexer. Nexer worked to simplify 24Storage’s Azure cloud system and integrated Dynamics 365 for a more standardized platform. This centralized solution connects customer data, bookings, and payments, improving operational efficiency.
By 2020, 24Storage achieved a fully digital-first approach, with no employees at any facility. “Now, everything is remotely managed from Stockholm, enabling rapid growth without increasing headcount,” says Hök. The model proved invaluable during COVID-19, allowing the company to continue operations with minimal disruption.
Looking forward, 24Storage plans to expand outside of Sweden. “The scalable Microsoft platform allows us to adapt to user expectations,” says Sandelin. Hök adds, “They’ve grown from zero to the second-largest provider in Sweden, and their focus on innovation will support continued expansion.”
They’ve gone from zero to the second biggest storage company in Sweden—and that’s all down to their innovative business model and the Microsoft technologies they are using today.
