TECH & DEVELOPMENT
BUSINESS OPERATIONS
STRATEGY, TALENT & MANAGEMENT
MICROSOFT BUSINESS APPLICATIONS
PIM & AI
Transforming Product Information Management (PIM)
with AI Integration
A leading North American specialty retailer of hard surface flooring faced a growing challenge in managing and maintaining consistent product descriptions across its vast inventory.
Background
This North American retailer needed a scalable solution to consistently enrich their online product catalog with high-quality, on-brand content. At the same time, they aimed to accelerate product launches without compromising the accuracy and detail of product descriptions. To achieve this, they turned to AI-powered automation within their Product Information Management (PIM) system, Stibo Systems STEP, and Nexer Data Management to streamline content enrichment across all sales channels.
Challenge
Managing extensive product descriptions across multiple channels was time-consuming and prone to inconsistencies, affecting brand alignment and customer experience.
This customer, working with a vast network of suppliers, needed a scalable solution to standardize product descriptions—ensuring high-quality, on-brand content written in consistent American English. However, their manual processes were slow, error-prone, and difficult to scale, especially as the company expanded, leading to incomplete or missing product information and a fragmented customer experience.
SOLUTION
To address these challenges, Nexer integrated ChatGPT with the customer’s PIM solution, Stibo Systems STEP. By combining ChatGPT’s advanced language capabilities with Nexer’s expertise in prompt engineering, the solution automated the creation of high-quality, standardized product descriptions—ensuring consistency, accuracy, and brand alignment at scale. Leveraging Azure OpenAI, Nexer ensured a secure, scalable solution with private networking, regional availability, and responsible AI content filtering.
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RESULT
Time-to-market was significantly reduced, and product descriptions were unified across all sales channels, leading to improved operational efficiency and brand alignment.
Improved efficiency: Automating product description enrichment eliminated manual effort, freeing teams to focus on high-value strategic initiatives.
Superior customer experience: High-quality, standardized, and on-brand product descriptions reinforced credibility and consistency, improving engagement across sales channels.
Scalability: With AI managing product information at scale, they can seamlessly expand their inventory while preparing for additional capabilities such as multilingual translations.
Faster time to market: Accelerated product launches enabled them to respond quickly to market demands, driving greater business agility.
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Fredrik Larsson
Nexer Data Mangement
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Can you relate? Similar needs? Want to discuss? We specialize in strategic master data management solutions, and AI integrations.
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Ai for translations
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Better, and faster PIM processes with AI integration
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