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Choosing the right digital commerce setup is crucial to your business success. At Nexer Unified Commerce, we help navigate the tricky landscape of e-commerce, and give you the choice between Configured Commerce, Connected Commerce, and Commerce Connect — and the ability to power it all with our OwlStreet integration platform to make it seamless, scalable, and future-ready.
We know the story; integrations are complex and time consuming. With Connected Commerce we ensure the integrations are seamless and the ground your digital business stands on, is safe and scalable. We offer a more modular and composable approach to digital commerce. It lets you select best-of-breed platforms — such as CMS, PIM, e-commerce engine, DAM — and connect them into a cohesive, scalable experience for both B2B and B2C.
Avoid custom-built nightmares – and get flexible logic out of the box. Nexer uses Optimizely Configured Commerce, as the all-in one B2B e-commerce solution built for businesses with complex sales processes and customer-specific requirements. It comes fully equipped with its own built-in CMS, search, and UI layer, which means – you don’t have to build anything from scratch.
At Nexer, we offer a complete solution based on Optimizely Commerce Connect and Optimizely CMS – a powerful combination for businesses looking to create seamless, content-driven commerce experiences. Built on a modern .NET architecture, the platform merges content and commerce into one unified experience. With built-in personalisation, A/B testing, and campaign management, it’s ideal for businesses that want full control, creative flexibility, and a platform that scales with them.
No matter which ecommerce setup you choose — Configured Commerce, Connected Commerce, or Commerce Connect — OwlStreet powers it all. As your centralised integration layer, it connects all key systems like CMS, ERP, CRM, PIM, and DAM into a real-time, unified infrastructure. This simplifies complexity, automates up to 80% of manual tasks, and gives your team full control over data flows like pricing, product structures, content, and orders. With pre-integrated capabilities, OwlStreet helps you launch faster, scale smarter, and future-proof your commerce solution — all from one powerful hub.
Choosing the right ecommerce solution can be overwhelming — but it doesn’t have to be. Our free Ecommerce Platform Comparison Guide helps you evaluate and understand the key differences between Configured Commerce, Connected Commerce, and Commerce Connect.
Whether you’re a B2B company with complex pricing, a brand looking for composable flexibility, or a business ready to scale fast, this guide will help you understand the key differences, when to choose what, and how OwlStreet makes every option faster, simpler, and more scalable.
Curious about how your e-commerce performs compared to others – and what’s actually holding back conversions?
With our Commerce Check, you get a fast, independent review of your site – packed with actionable insights, delivered within 24 hours. No strings attached, no big project required.
What You Get:
Expert review of your homepage, product pages, and checkout
Performance check: speed, mobile experience, SEO, and accessibility
A short, clear PDF with 3–5 prioritised improvements, estimates, and next steps
Accessibility check
Done in 1–2 days – flexible pricing depending on your needs
Nexer is a one-stop-shop in e-commerce, and we favour long-term partnerships with our customers. We can support you in many ways. Let us help you with your e-commerce strategy, develop your business to meet future customer needs, improve your conversion rate or provide you with top-notch e-commerce consultants. Or why not do an e-commerce health check to ascertain how your e-commerce is doing? These are just some things we would love to help you with.
Let Nexer set up your digital retail ecosystem.






