Traditionally, the multilingual translation process has been a challenge and often a bottleneck for international brands like Thule Group. It can take weeks to complete and incur significant costs, but thanks to the innovative solution from Nexer, Thule has now streamlined this process to just a few minutes. This enables translated content to be published on their website and other sales channels much more quickly, with fewer resources and, importantly, at a lower cost.
“We were looking to transform the current translation process, which was slow and resource-intensive, into a streamlined, efficient process that provides real-time, accurate translations across multiple languages.”
By focusing on Thule Group’s business needs and integrating AI-functionality with their existing PIM solution, on Stibo Systems’ MDM platform, Thule’s previous translation process is completely transformed.
The high-quality translations, spanning up to twenty languages, enable Thule to swiftly introduce and market their products across various markets, serving as a key competitive advantage and a significant milestone in Thule Group’s global expansion efforts.
“The success lies in truly grasping our customers’ business intricacies and we invest heavily in understanding our customers’ unique requirements and workflows, ensuring that our solutions are tailored to address their specific challenges. Additionally, we recognise the importance of providing AI systems with intelligent prompts that guide them towards meaningful outcomes.”
Fredrik Larsson, CEO, Nexer Data Management
“This fundamentally changes the way we operate instead of struggling with language delays, we seamlessly communicate across borders and cultures with faster project execution. For our worldwide organisation, this evolution has represented immense value.”
Nexer is proud to drive innovation, and to support customers in thriving in today’s digital landscape. Testimonials from satisfied customers mean everything:
“We are very thankful for the outstanding support and delivery provided by Nexer, which not only met but surpassed our expectations with their implementation. The achievement of milestones and the implementation of actual functionalities have truly exceeded what we envisioned.”
Antonio Diaz, Product Owner, Thule Group
“We look forward to further collaboration with Thule Group, affirming our ongoing dedication to maximizing the benefits of their Stibo Systems STEP solution. By continuing to work together, we aim to unlock even greater business advantages through sustainable and strategic data management”
Customized AI solutions like this for Thule Group not only contribute to savings but also to an enhanced customer experience and more sustainable growth.
By automating and improving processes for product information management, companies can offer their customers a smoother and more engaging purchasing experience. The AI driven translations enhances Thule’s competitiveness in the market as, instead of struggling with language delays, they now go faster to market with improved product descriptions and seamlessly communicate across borders and cultures resulting in faster project execution.
Overall, the combination of Nexer’s expertise and AI functionality offers Thule Group opportunities for increased efficiency, improved customer experience, and enhanced competitiveness in the market.
Stibo Systems STEP is ranked as one of the best PIM solutions in the world by global market research companies and is cited as a “Leader” in Forrester Wave Product Information Management as well as Gartner Quadrant. At Nexer we have long and extensive experience in implementing sustainable PIM solutions with a range of customers in various industries.
When you have business critical data in multiple data domains that need to be integrated and governed for improved data quality, efficient workflows and cross functional collaboration. Managing all master data centrally on Stibo Systems STEP means trustworthy data.
Learn mor about the synergies and dependencies between MDM & AI with Nexer.
Nexer has been a partner to Stibo Systems since 2011 and is now a global premier implementation partner with over 25 “Stibo Systems STEP certified” MDM consultants. We can ramp up any STEP project or offer a dedicated AMS team.
More about nexer data managementContact us today to reap additional business values.
