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PIM & AI
AI Integration for Consistent Technical Translations
A top automotive service and parts provider in the Nordics, sought Nexer’s expertise to streamline their PIM processes, further optimizing the translation process of automotive terminology with AI, enhancing accuracy and supporting high data standards.
Background
This Nexer customer wanted to explore using AI within their Product Information Management (PIM) solution to handle the translation of technical automotive terms. They faced issues with data quality, such as missing or inaccurate information, often due to time constraints or limited linguistic resources. Translating from English to Swedish also presented challenges, as certain terms needed to remain untranslated or could shift meaning in a Swedish context.
As a trusted implementation partner of the customer’s MDM system and the PIM solution, Stibo Systems STEP, Nexer could provide both system expertise and business knowledge, both essential for a swift and successful integration project.
“It’s not enough to simply integrate with an AI; success is determined by how intelligently the prompts are crafted.”
Challenge
Handling large volumes of technical translations can be challenging, and outsourcing these tasks is often time-consuming and costly. To ensure consistent, standardized product information with efficient translation, Nexer configured a custom PIM & AI integration within the customers MDM system, Stibo Systems STEP.
Using expertly engineered smart prompts, tailored to automotive terminology, Nexer’s solution optimizes the translation process, significantly improving accuracy and data quality while reducing manual work and supporting streamlined product information management across all channels.
SOLUTION
The solution utilizes AI algorithms that are expertly tailored to understand and process complex language, ensuring translations are both accurate and contextually appropriate. As a result, this has significantly reduced misinterpretations and improved communication throughout the company. It has fostered better collaboration, streamlined workflows in technical domains, and notably enhanced the quality of data in a considerably shorter timeframe.
Elevating PIM processes with AI in Stibo Systems STEP (a multidomain MDM system) opens up for further possibilities such as text enrichment and image generation as well as automated categorization by attribute matching etc.
Read more about synergy and dependencies for AI & MDM here:
RESULT
The solution brought immediate benefits, improving the quality and accuracy of multilingual data, standardizing product information, and supporting data governance.
By automating complex translations, Nexer’s solution significantly reduced errors, minimized manual work, and improved collaboration. As a result, the customer now operates with higher data quality and faster, more efficient processes. A small project with big impact!
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Fredrik Larsson
Nexer Data Mangement
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Ai for translations
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