The need for MDM
The amount of data has increased immensely following the digital transformation of our society, and consequently so has the need to manage it. At the same time, this influx of data in various company systems has become both a challenge and an opportunity for organisations today.
A core aspect of a successful Data Management strategy is to prioritise the data that is most critical to the business and focus efforts around this before doing anything else. This business-critical data — the “master data” — is often scattered and siloed in diverse systems, and it needs to be centralised, structured and quality assured before it can be fully capitalised on. By working strategically with this data in your company, and with an MDM system in place, you can optimise the management and the value of your master data.
