Meet the jury
Let us present the experts of our judging panel. The members of the jury have a long experience of entrepreneurship and digitalisation. The jury is 100 % gender balanced, 50/50 women and men, as we believe that everyone should have the same opportunities to dream and succeed. We are also convinced that equality gives the best result and contributes to a successful competition.
MEMBERS OF THE JURY
MALIN FRITHIOFSSON
CEO of Women In Tech Venture Studio, Member Board Of Trustees: Swedish AI Fund, Angel investor and Equality expert. Malin wears many metaphorical hats and has thrown them all into the ring of venture creation, start-up investments, innovation, and equality.
In 2021, she was a finalist for IT-woman of the year in Sweden – and won the title of “Start-up ecosystem supporter of the year” at the Global Start-up Awards.
THE JURY’S ASSESSMENT
Our specialist jury, with expertise and experience in innovation, digitalisation and start-up businesses, assess the following:
Innovation
How innovative is the idea, and what are the possible opportunities for expansion in the market?
TECHNICAL IMPLEMENTATION
Does the technical implementation of the service or product provide a future growth opportunity that meets the business needs?
BUSINESS POTENTIAL
What’s the market potential of the business idea?
ENTREPRENEURSHIP AND BUSINESS ACUMEN
Does the contestant have the realism, passion and commitment required, including a desire to succeed, to realise the business idea successfully?
The jury’s decision cannot be appealed.