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Let us present the experts of our judging panel. The members of the jury have a long experience of entrepreneurship and digitalisation. The jury is 100 % gender balanced, 50/50 women and men, as we believe that everyone should have the same opportunities to dream and succeed. We are also convinced that equality gives the best result and contributes to a successful competition.


Malin Frithiofsson

Program Manager at Startup Norway, President of Women in Tech – Gothenburg, founder of the WITGBG Venture Studio, and CEO of the micro-investment firm by the (v) sea. Malin wears many metaphorical hats and has thrown them all into the ring of venture creation, start-up investments, innovation, and equality. In 2021 she was a finalist for IT-woman of the year in Sweden – and won the title of “Start-up ecosystem supporter of the year” at the Global Start-up Awards.

Lars Kry (Chairman)

CEO at Nexer and board member of several organizations.

Johan Magnusson

Lecturer at the Department of Applied IT, University of Gothenburg. Head of Informatics and Manager of SCDI Göteborg (Swedish Center for Digital Innovation). Scientist within innovation and efficiency in digitalisation.

Binette Seck

CSR and Academy Lead at Space, Europe’s first and largest Digital Culture Center in Stockholm. She is also a partner at iCog Anyone Can Code as well as Concept Leader at Changers Hub. Binette has worked in tech for over 14 years, many of them at IVA – The Royal Swedish Academy of Engineering Sciences. Binette’s career has taken her from a childhood in Tensta, Paris and Dakar, to being ranked as one of Sweden’s top 33 female Tech Leaders.

To be announced later



Our specialist jury, with expertise and experience in innovation, digitisation and start-up businesses, assess the following:

Business potential

What is the market potential of the business idea?


How innovative is the idea, and what are the possible opportunities for expansion in the market?

Entrepreneurship and business acumen

Does the contender have the realism, passion and commitment required, including a desire to succeed, to realise the business idea successfully?

Technical implementation

Does the technical implementation of the service or product provide a future growth opportunity that meets the business needs?


The jury’s decision cannot be appealed.

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