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Let us present the experts of our judging panel. The members of the jury have a long experience of entrepreneurship and digitalisation. The jury is 100 % gender balanced, 50/50 women and men, as we believe that everyone should have the same opportunities to dream and succeed. We are also convinced that equality gives the best result and contributes to a successful competition.



Entrepreneur and founder of Collector Bank. She has received several business awards, including the business community’s most powerful female entrepreneur two years in a row. She is also a co-founder of Nätverket 17, working to get more women to build large companies. This autumn Lena is one of five dragons in SVT’s Draknästet (Dragons’ Den).


Media specialist and driven entrepreneur that already in his early years understood the potential in digital media. He’s the co-founder of Reach Media who helps companies create better result and maximum reach in social media. Viktor is also as an artist, author, and influencer.


Program Manager at Startup Norway, President of Women in Tech – Gothenburg, founder of the WITGBG Venture Studio, and CEO of the micro-investment firm by the (v) sea. Malin wears many metaphorical hats and has thrown them all into the ring of venture creation, start-up investments, innovation, and equality. In 2021 she was a finalist for IT-woman of the year in Sweden – and won the title of “Start-up ecosystem supporter of the year” at the Global Start-up Awards.

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CEO at Nexer and board member of several organizations.


Professor at the University of Gothenburg, Chair of the Department of Applied IT and Director of SCDI Gothenburg (Swedish Center for Digital Innovation). When Johan is not involved in research or teaching, he is engaged as an advisor to primarily large organisations and as board member.


Digitalisation expert, board director professional, angel investor and executive advisor to companies in expansion phases. Tuva is CPO at Utopia Music, runs STHLM TECH Meetup and is a founding partner of SHE Invest. She is one of the most powerful tech women in Sweden, known for having digitalised and expand companies like Klarna and Nordnet.


CSR and Academy Lead at Space, Europe’s first and largest Digital Culture Center in Stockholm. She is also a partner at iCog Anyone Can Code as well as Concept Leader at Changers Hub. Binette has worked in tech for over 14 years, many of them at IVA – The Royal Swedish Academy of Engineering Sciences. Binette’s career has taken her from a childhood in Tensta, Paris and Dakar, to being ranked as one of Sweden’s top 33 female Tech Leaders.

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Erik Jivmark

CEO at Volvo Car Mobility, a company he was part of starting and has now grown the team to 150 people and more then 150 000 registered users in Sweden. He takes a design driven approach and apply agile values and principles in both product development and organisational building. Erik has also more than 10 years of international experience working for leading companies. He launched the first global e-commerce solution for Volvo Cars.


Our specialist jury, with expertise and experience in innovation, digitisation and start-up businesses, assess the following:

Business potential

What is the market potential of the business idea?


How innovative is the idea, and what are the possible opportunities for expansion in the market?

Entrepreneurship and business acumen

Does the contender have the realism, passion and commitment required, including a desire to succeed, to realise the business idea successfully?

Technical implementation

Does the technical implementation of the service or product provide a future growth opportunity that meets the business needs?


The jury’s decision cannot be appealed.