CMS
Optimizely
Formerly known as Episerver, Optimizely is a world-class digital experience platform (DXP) designed to help organizations create, manage, and continuously optimize content across websites, e-commerce channels, and digital touchpoints. By combining content management, personalization, A/B experimentation, and commerce in a single unified platform, Optimizely empowers businesses to deliver relevant, data-driven experiences at scale across every channel and device.
What is Optimizely?
Optimizely is built for enterprises that require agility, scalability, and performance. Whether you are running a marketing-heavy content site, a large-scale e-commerce operation, or a multi-brand digital ecosystem, Optimizely provides the tools and flexibility to manage it all without technical friction. Its modular architecture allows organizations to adopt only the capabilities they need today and expand as their digital maturity grows, making it an ideal long-term platform investment.
Key Features
Intuitive Content Editing
Optimizely’s editor interface is designed for marketers and content teams not just developers. Authors can create, preview, and publish content across multiple channels without requiring technical knowledge. Drag-and-drop page building, inline editing, and live previews accelerate content production and reduce dependency on IT teams.
Personalization & Targeting:
Deliver highly personalized experiences to different audience segments based on behavior, geolocation, device, purchase history, and more. Optimizely’s built-in personalization engine integrates natively with CDPs and CRMs, allowing teams to act on real-time customer data and serve the right content to the right user at the right moment.
A/B Testing & Experimentation
Optimizely has deep roots in experimentation, it was one of the pioneers of enterprise A/B testing. The platform enables marketing and product teams to run statistically significant experiments on content, layouts, calls-to-action, and user journeys. Results are surfaced in real-time dashboards, allowing rapid iteration and data-backed decisions.
Headless & Hybrid Architecture
Modern businesses need flexibility in how they deliver content. Optimizely supports both traditional (coupled) and headless delivery models, allowing teams to serve content via REST and GraphQL APIs to any frontend including React, Next.js, mobile apps, kiosks, and IoT devices. This hybrid approach ensures you are never locked into a single presentation layer.
Enterprise-Grade Security & Scalability
Built for global enterprises, Optimizely offers cloud-native infrastructure with high availability, automatic scaling, and built in compliance tools supporting GDPR, SOC 2, and industry-specific regulations. Role-based access control (RBAC) ensures that the right people have the right permissions no more, no less.
Commerce & Content Convergence:
Optimizely bridges the gap between content and commerce with native e commerce capabilities. Product catalogs, pricing rules, promotions, and checkout flows can all be managed alongside editorial content, enabling a truly unified experience for B2C and B2B commerce scenarios.
Technical Capabilities
Optimizely is built on a modern, open technical foundation designed for developer productivity and enterprise reliability:
What We Do with Optimizely
Our certified Optimizely teams cover the full platform lifecycle from initial strategy and architecture design to implementation, training, and long-term support. We have delivered Optimizely solutions across multiple industries and project scales, and we bring that breadth of experience to every engagement.
Implementation & Development
We design and build Optimizely solutions tailored to your business goals. From architecture planning and content modeling to frontend development and third-party integrations, our team handles every layer of the implementation ensuring a stable, scalable, and performant platform from day one
Consulting & Digital Strategy
We help you define the right platform configuration, content strategy, and experimentation roadmap for your organization. Whether you are migrating from a legacy CMS or expanding an existing Optimizely setup, we align technical decisions with your business objectives and team capabilities.
Support & Maintenance
We provide ongoing platform support to keep your Optimizely environment healthy, up to date, and performing at its best. Our support packages include proactive monitoring, security updates, performance tuning, and a dedicated point of contact for technical questions so your team can stay focused on business outcomes.
How We Work: Our Methodology
Every Optimizely engagement follows a structured, collaborative process designed to reduce risk, accelerate delivery, and ensure long-term success. Here is how we approach a typical project:
1. Discovery & Requirements
We begin by understanding your business goals, content structure, user journeys, and technical environment. This phase includes stakeholder workshops, current-state audits, and definition of success metrics.
2. Architecture & Planning
Based on discovery findings, we design the platform architecture, content model, integration map, and delivery approach. We define environments, branching strategies, and CI/CD pipelines before a single line of code is written.
3. Development & Configuration
Our developers build the solution iteratively in sprints, with regular demos and feedback checkpoints. We configure Optimizely to match your content workflows, user roles, and personalization rules with full test coverage throughout.
4. Integration
We connect Optimizely with your existing ecosystem: CRM, CDP, analytics, marketing automation, ERP, or any other platform. Integrations are built using best practices for reliability, security, and performance.
5. Testing & Quality Assurance
Before go-live, we run comprehensive testing cycles including functional, performance, security, and accessibility testing. We validate all integrations, content workflows, and personalization rules in staging environments that mirror production.
6. Launch & Hypercare
We manage the go-live process to minimize risk and downtime. Immediately after launch, our team provides hypercare support monitoring the platform closely and responding quickly to any issues in the critical first weeks.
7. Continuous Improvement
After launch, we work with your team on an ongoing basis to iterate, optimize, and expand the platform. This includes A/B testing roadmaps, feature enhancements, and performance reviews to ensure your digital experience keeps improving over time.
Industries We Serve
Optimizely is a versatile platform that adapts to the needs of a wide range of industries. Our teams have hands-on experience delivering solutions across:
Why Choose Optimizely?
Optimizely consistently ranks as a leader in the Gartner Magic Quadrant for Digital Experience Platforms. Organizations choose it because it delivers:
A proven, enterprise-grade platform trusted by global brands
The ability to combine content, commerce, and experimentation in one place
Flexibility to deploy as traditional CMS, headless, or hybrid
A strong partner ecosystem and active developer community
Continuous product investment and innovation from Optimizely’s engineering team
Lower total cost of ownership compared to managing multiple point solutions
Our Certified Partner Advantage
As certified Optimizely development partners, our teams bring deep platform expertise combined with real-world implementation experience. We do not just configure software we collaborate closely with your stakeholders to understand your business context, align on priorities, and deliver a solution that is built to last.
Optimizely is ideal for organizations looking to combine content, commerce, and data-driven optimization into a seamless digital experience and our certified development teams are your perfect partner to ensure stability, scalability, and continuous progress.
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Reach out today and let’s explore what we can build together.