{"id":31783189216,"date":"2026-03-13T20:41:21","date_gmt":"2026-03-13T20:41:21","guid":{"rendered":"https:\/\/nexergroup.com\/co\/?page_id=31783189216"},"modified":"2026-05-11T23:26:15","modified_gmt":"2026-05-11T22:26:15","slug":"optimizely","status":"publish","type":"page","link":"https:\/\/nexergroup.com\/co\/es\/servicios\/cms\/optimizely\/","title":{"rendered":"Optimizely"},"content":{"rendered":"\n\n<div class=\"nexer-services-hero nexer-services-hero__theme-black has-media has-subtitle wp-block-nexer-blocks-services-hero\">\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"nexer-services-hero-bg nexer-services-hero-bg-image lazy-loading\"\n\t\t\t\tstyle=\"background-image: url('https:\/\/nexergroup.com\/co\/wp-content\/uploads\/sites\/19\/2025\/02\/freepik__the-style-is-candid-image-photography-with-natural__19116-1.jpeg'); background-position: 50% 50%;\"\n\t\t\t\t$bg_image_dataset data-lazyloading-no-opacity=\"true\"\n\t\t\t>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"nexer-services-hero-content gradient\">\n\t\t<div class=\"nexer-gp-1 row g-0\">\n\t\t\t<div class=\"col-md-19 offset-xl-1 offset-xxxl-2 col-xxxl-16\">\n\t\t\t\t<h1 class=\"nexer-services-hero-title  \"><strong>Optimizely CMS<\/strong><\/h1>\n\t\t\t\t<h1 class='nexer-services-hero-subtitle '><strong>Impulsando experiencias digitales excepcionales<\/strong><\/h$>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n\n<div class=\"nexer-preamble nexer-gp-1\n             nexer-preamble__theme-black            \">\n    <div class=\"row g-0 {$alignment_class}\">\n                <div class=\"nexer-preamble-content columns-1                    offset-xl-1 offset-xxxl-2 col-lg-20 col-xl-19 col-xxl-17 col-xxxl-15\n                    nexer-preamble-content__text-20 1        \">\n            <p>Optimizely CMS (anteriormente Episerver) es una plataforma l\u00edder en experiencias digitales dise\u00f1ada para organizaciones que exigen flexibilidad, escalabilidad y rendimiento. Construida sobre el entorno de trabajo (framework) Microsoft .NET, Optimizely permite a las empresas crear, gestionar y optimizar contenido en sitios web, plataformas de comercio electr\u00f3nico y canales digitales, todo desde una \u00fanica interfaz unificada.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n\n<div class=\"nexer-grid-two-columns nexer-grid-two-columns__theme-light-blue nexer-gp-1 wp-block-nexer-blocks-grid-two-columns\">\n\t<h2 class=\"nexer-grid-two-columns-title offset-xl-1 offset-xxxl-2 col-xxxl-16 \"><strong>\u00bfPor qu\u00e9 elegir Optimizely<\/strong>?<\/h2>\t<div class=\"nexer-grid-two-columns-items offset-xl-2 col-xl-19 offset-xxxl-4 col-xxxl-16\">\n\t\t\n\n<div class=\"nexer-grid-two-columns-item wp-block-nexer-blocks-grid-two-columns-item\">\n\t\t\t\t<p class='nexer-grid-two-columns-item-title'><strong>Gesti\u00f3n de contenidos de nivel empresarial<\/strong><\/p>\n\t\t\t\t<div class='nexer-grid-two-columns-item-content'>\n\t\t\t<p>Optimizely ofrece un CMS robusto e intuitivo que permite a los equipos de marketing y contenido crear y publicar informaci\u00f3n sin esfuerzo. Su interfaz de arrastrar y soltar (<em>drag-and-drop<\/em>), el control de versiones y la gesti\u00f3n del flujo de trabajo lo hacen ideal para organizaciones complejas con m\u00faltiples partes interesadas.<\/p>\n\t\t<\/div>\n\t\t<\/div>\n\n\n<div class=\"nexer-grid-two-columns-item wp-block-nexer-blocks-grid-two-columns-item\">\n\t\t\t\t<p class='nexer-grid-two-columns-item-title'><strong>Personalizaci\u00f3n y experimentaci\u00f3n<\/strong><\/p>\n\t\t\t\t<div class='nexer-grid-two-columns-item-content'>\n\t\t\t<p>Ofrezca experiencias adaptadas a cada visitante. El motor de personalizaci\u00f3n integrado de Optimizely y las herramientas de pruebas A\/B le permiten optimizar los recorridos de los usuarios y aumentar las tasas de interacci\u00f3n y conversi\u00f3n, bas\u00e1ndose en datos en tiempo real.<\/p>\n\t\t<\/div>\n\t\t<\/div>\n\n\n<div class=\"nexer-grid-two-columns-item wp-block-nexer-blocks-grid-two-columns-item\">\n\t\t\t\t<p class='nexer-grid-two-columns-item-title'><strong>Integraci\u00f3n perfecta y extensibilidad<\/strong><\/p>\n\t\t\t\t<div class='nexer-grid-two-columns-item-content'>\n\t\t\t<p>Construida sobre una arquitectura modular, Optimizely se integra f\u00e1cilmente con CRM, ERP, plataformas de comercio electr\u00f3nico y herramientas de automatizaci\u00f3n de marketing. Sus capacidades\u00a0<em>headless<\/em>\u00a0e h\u00edbridas permiten a los desarrolladores entregar contenido a trav\u00e9s de dispositivos web, m\u00f3viles e IoT utilizando API modernas.<\/p>\n\t\t<\/div>\n\t\t<\/div>\n\n\n<div class=\"nexer-grid-two-columns-item wp-block-nexer-blocks-grid-two-columns-item\">\n\t\t\t\t<p class='nexer-grid-two-columns-item-title'><strong>Seguridad y escalabilidad<\/strong><\/p>\n\t\t\t\t<div class='nexer-grid-two-columns-item-content'>\n\t\t\t<p>Las empresas globales conf\u00edan en Optimizely por su infraestructura segura y escalable. Con opciones de alojamiento en la nube y cumplimiento de normativas de nivel empresarial, est\u00e1 dise\u00f1ada para soportar aplicaciones cr\u00edticas de alto tr\u00e1fico.<\/p>\n\t\t<\/div>\n\t\t<\/div>\n\n\n<div class=\"nexer-grid-two-columns-item wp-block-nexer-blocks-grid-two-columns-item\">\n\t\t\t\t<p class='nexer-grid-two-columns-item-title'><strong><strong>Optimizaci\u00f3n basada en datos<\/strong><\/strong><\/p>\n\t\t\t\t<div class='nexer-grid-two-columns-item-content'>\n\t\t\t<p>\u00e1s all\u00e1 de la gesti\u00f3n de contenidos, Optimizely incluye potentes herramientas de an\u00e1lisis y experimentaci\u00f3n que ayudan a los equipos a tomar decisiones informadas, probar hip\u00f3tesis y mejorar continuamente el rendimiento digital.<\/p>\n\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\t<div class=\"nexer-headline nexer-gp-1 nexer-headline__theme-white  nexer-headline__title-alignment__left\">\n\t\t\t\t<h4 class=\"nexer-headline-title offset-xl-1 col-xl-20 col-xxl-18 offset-xxxl-2 col-xxxl-20 \"><strong><strong>\u00bfPara qui\u00e9n es?<\/strong>\u00a0<\/strong><\/h4>\n\t<\/div>\n\n\n\n\n\n\n\n\n\n<div class=\"nexer-preamble nexer-gp-1\n             nexer-preamble__theme-white            \">\n    <div class=\"row g-0 {$alignment_class}\">\n                <div class=\"nexer-preamble-content columns-1                    offset-xl-1 offset-xxxl-2 col-lg-20 col-xl-19 col-xxl-17 col-xxxl-15\n                    nexer-preamble-content__text-20 1        \">\n            <p><strong>Optimizely es ideal para:<\/strong><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n\n\t<div class=\"nexer-quick-facts nexer-p-1 align-left default  icon \">\n\t\t\t\t\t<div class=\"row gx-5 nexer-quick-facts__wrapper has-four-items text-align-center \">\n\t\t\t\t\n\t\t<div class=\"nexer-quick-facts__item col-24 col-md-8 col-lg-12 col-xl-8 icon \">\n\t\t\t <div class=\"nexer-quick-facts__icon-wrapper\">\n <svg width=\"100\" height=\"100\" viewBox=\"0 0 1068.000000 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c125 -42 416\n -114 565 -139 230 -38 373 -52 625 -58 268 -6 445 3 694 38 1377 192 2583\n 1062 3208 2314 242 483 383 984 434 1535 16 182 14 575 -5 763 -136 1335 -857\n 2494 -1996 3209 -736 461 -1652 689 -2525 627z\"\n \/>\n <path d=\"M6970 7545 l0 -315 557 0 558 0 -1380 -1380 c-759 -759 -1382 -1380\n -1385 -1379 -3 0 -482 531 -1065 1179 l-1060 1179 -695 1 -695 0 -520 -622\n c-286 -342 -521 -626 -523 -630 -2 -4 181 -8 406 -8 l410 0 452 543 c249 298\n 455 543 459 545 4 1 483 -526 1064 -1173 l1058 -1175 727 0 727 0 1237 1237\n 1238 1238 0 -563 0 -562 315 0 315 0 0 1100 0 1100 -1100 0 -1100 0 0 -315z\"\n \/>\n <\/g>\n <\/svg>\n<\/div>\t\t\t<p class=\"nexer-quick-facts__preheader\"><\/p>\n\t\t\t<p class=\"nexer-quick-facts__description\"><strong>Empresas<\/strong>\u00a0que buscan una plataforma unificada para contenido, comercio y optimizaci\u00f3n.<\/p>\n\t\t<\/div>\n\t\t\n\n\t\t<div class=\"nexer-quick-facts__item col-24 col-md-8 col-lg-12 col-xl-8 icon \">\n\t\t\t <div 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experiencia digital?<\/strong>            <\/h2>\n                <div class=\"nexer-preamble-content columns-1                    offset-xl-1 offset-xxxl-2 col-lg-20 col-xl-19 col-xxl-17 col-xxxl-15\n                    nexer-preamble-content__text-20 1        \">\n            <p>Optimizely CMS es m\u00e1s que una plataforma de contenido: es una herramienta estrat\u00e9gica para ofrecer experiencias digitales excepcionales basadas en datos. Ya sea que est\u00e9 construyendo un sitio web global, lanzando un nuevo producto u optimizando la interacci\u00f3n del usuario, Optimizely le brinda las herramientas para tener \u00e9xito.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"nexer-contact-form   \" id=\"nexer-contact-form\" data-lang=\"\">\n    <div class=\"row g-0\">\n        <div class=\"col-22 offset-1 col-md-20 col-md-18 col-xl-9 offset-xl-1 offset-xxl-1 offset-md-2 offset-lg-3\">\n            <h2 class=\"nexer-contact-form__title \"><strong><strong>cont\u00c1ctanos<\/strong><\/strong><\/h2>\n            <p class=\"nexer-contact-form__body-text \"><strong><strong>para obtener m\u00e1s informaci\u00f3n o programar una consulta gratuita.<\/strong><\/strong><\/p>\n                <div class=\"nexer-contact-form-arrow\">\n        <svg width=\"126\" height=\"82\" viewBox=\"0 0 126 82\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <g clip-path=\"url(#clip0)\">\n                <path 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