{"id":107863,"date":"2025-12-03T13:55:17","date_gmt":"2025-12-03T16:55:17","guid":{"rendered":"https:\/\/nexergroup.com\/br\/?p=107863"},"modified":"2026-03-16T16:40:29","modified_gmt":"2026-03-16T19:40:29","slug":"microsoft-clarity","status":"publish","type":"post","link":"https:\/\/nexergroup.com\/br\/en\/blog\/microsoft-clarity\/","title":{"rendered":"Microsoft Clarity"},"content":{"rendered":"\n\n<div class=\"nexer-services-hero nexer-services-hero__theme-black has-media wp-block-nexer-blocks-services-hero\">\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"nexer-services-hero-bg nexer-services-hero-bg-image lazy-loading\"\n\t\t\t\tstyle=\"background-image: url('https:\/\/nexergroup.com\/br\/wp-content\/uploads\/sites\/17\/2025\/12\/microsoft-clarity.png'); background-position: 50% 50%;\"\n\t\t\t\t$bg_image_dataset data-lazyloading-no-opacity=\"true\"\n\t\t\t>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"nexer-services-hero-content gradient\">\n\t\t<div class=\"nexer-gp-1 row g-0\">\n\t\t\t<div class=\"col-md-19 offset-xl-1 offset-xxxl-2 col-xxxl-16\">\n\t\t\t\t<h1 class=\"nexer-services-hero-title nexer-services-hero-title-medium \">Microsoft Clarity: understand user behaviour on your website<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know it\u2019s possible to understand how users interact with your website in real time, without spending a penny? That\u2019s exactly what Microsoft Clarity offers: a free, powerful, and easy-to-use solution that\u2019s gaining popularity among marketing, design, and web development professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, you&#8217;ll discover how Clarity works, its main benefits, and how tech companies are using the tool to enhance digital experiences based on real user data.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>What is Microsoft Clarity?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Clarity is a free user behaviour analytics tool. It shows how people browse, click, and interact with your website, all through visual features such as:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Heatmaps<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Heatmaps visually show where users are clicking, tapping, or interacting on your website pages. With this feature, you can:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify which areas receive the most attention (or are being ignored).<\/li>\n\n\n\n<li>Assess whether buttons and CTAs are well-positioned.<\/li>\n\n\n\n<li>See if users are trying to click on non-interactive elements, which may indicate navigation confusion.<\/li>\n\n\n\n<li>Adjust your layout based on actual behaviour rather than assumptions.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In short: you can see what draws attention and what goes unnoticed, making design decisions more data-driven.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">User Session Recordings<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This feature allows you to watch real sessions of users navigating your site, as if you were sitting right next to them. Each recording displays clicks, mouse movements, scrolls, and interactions in real time.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Key benefits include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding how visitors move through your pages.<\/li>\n\n\n\n<li>Spotting where they drop off or get stuck.<\/li>\n\n\n\n<li>Detecting unexpected behaviours like clicks on broken elements or confusing menus.<\/li>\n\n\n\n<li>Diagnosing JavaScript errors or loading issues affecting the experience.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s like running usability tests, but at scale, and without needing to recruit participants.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Scroll Tracking<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ever wondered how far users actually scroll or read through your page content?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clarity\u2019s scroll tracking gives you the answer. The feature shows how far visitors scroll down, allowing you to:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify drop-off points where users stop engaging.<\/li>\n\n\n\n<li>Assess whether key content is being seen or skipped.<\/li>\n\n\n\n<li>Reposition strategic elements like forms, buttons, or calls to action (CTAs).<\/li>\n\n\n\n<li>Improve content structure to make it more dynamic and easier to consume.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This helps you create more effective pages that deliver value within the first seconds of the visit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With these insights, you can spot errors, usability bottlenecks, and opportunities for improvement.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"nexer-article-image nexer-media  nexer-media__theme-super-light-gray nexer-gp-1 no-caption\">\n    <div class=\"offset-xl-2 col-xl-20\">\n        <div class='nexer-article-image-image lazy-loading' data-src-phone=\"https:\/\/nexergroup.com\/br\/wp-content\/uploads\/sites\/17\/2025\/12\/image-540x337.png\" data-src-tablet=\"https:\/\/nexergroup.com\/br\/wp-content\/uploads\/sites\/17\/2025\/12\/image-768x479.png\" data-src-desktop=\"https:\/\/nexergroup.com\/br\/wp-content\/uploads\/sites\/17\/2025\/12\/image-768x479.png\" data-src-full=\"https:\/\/nexergroup.com\/br\/wp-content\/uploads\/sites\/17\/2025\/12\/image.png\"  style='background-position: 50% 50%;'><\/div>            <\/div>\n<\/figure>\n\n\n\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-why-use-clarity\"><strong>Why use Clarity?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond being completely free, Clarity doesn\u2019t impose traffic limits or require paid upgrades. In other words: you can use it on large or small sites, with high or low traffic volumes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other benefits include:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-easy-to-install\">Easy to install<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Just add a small snippet of code to your site, or use an integration like Google Tag Manager. Within minutes, you\u2019ll start seeing data.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-intuitive-interface\">Intuitive interface<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The platform is easy to navigate. Even those without technical experience can understand the reports and insights with ease.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-privacyffriendly\">PrivacyfFriendly<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Clarity complies with key privacy regulations like GDPR and CCPA. It doesn\u2019t collect personally identifiable information, keeping the focus on navigation and behaviour.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-how-a-tech-company-uses-microsoft-clarity-in-practice\"><strong>How a tech company uses Microsoft Clarity in practice<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A global consultancy specialising in digital transformation adopted Microsoft Clarity as part of its continuous improvement strategy across digital projects. The tool has been used to:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand how users engage with digital content<\/li>\n\n\n\n<li>Identify navigation issues, ineffective clicks, and experience bottlenecks<\/li>\n\n\n\n<li>Make quicker, data-informed decisions based on real behaviour<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, the team uncovered usability problems on their corporate website. With the support of session recordings and heatmaps, they clearly visualised where users were facing friction \u2014 from broken interactive elements to sections completely overlooked. As a result, they implemented changes that significantly improved site performance and created a smoother browsing experience.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-from-data-to-action-using-clarity-to-enhance-ux\"><strong>From data to action: using Clarity to enhance UX<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clarity data isn\u2019t just informative, it\u2019s actionable. It helps you understand behaviour patterns and guide real improvements on your website or digital product.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-understand-behaviour-optimise-the-experience\"><strong>Understand behaviour, optimise the experience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With Clarity&#8217;s features, you can:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover whether users interact with the right elements<\/li>\n\n\n\n<li>Identify points of frustration and abandonment<\/li>\n\n\n\n<li>Evaluate the efficiency of the user journey<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">All of this contributes to a more intuitive, seamless site aligned with your audience\u2019s expectations.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-data-that-guides-digital-strategy\"><strong>Data that guides digital strategy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond tactical fixes, Clarity supports strategic decision-making:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redesign key pages with a focus on conversion<\/li>\n\n\n\n<li>Run A\/B tests based on real behavioural data<\/li>\n\n\n\n<li>Prioritise backlog tasks based on user impact<\/li>\n\n\n\n<li>Adjust content, campaigns, and navigation flows<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, the tool helps strengthen a data-driven culture, raising your organisation\u2019s digital maturity.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-ux-is-not-just-design-it-s-business\"><strong>UX is not just design: it\u2019s business<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Improving user experience means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reducing bounce rates<\/li>\n\n\n\n<li>Increasing time on site<\/li>\n\n\n\n<li>Boosting conversions and loyalty<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Clarity becomes a direct ally in your digital strategy, connecting user behaviour with business results.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-clarity-for-mobile-apps-too\"><strong>Clarity for mobile Apps Too<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Another major benefit: Clarity also works with mobile apps. With a lightweight, easy-to-implement SDK, you can collect behavioural data from Android, iOS, Flutter, React Native, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This gives you a complete view of the user journey, across desktop and mobile.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-clarity-vs-other-tools-why-choose-it\"><strong>Clarity vs other tools: why choose it?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">While tools like Hotjar and Crazy Egg charge for basic features, Microsoft Clarity offers them all for free. And more: no session limits, no paywalls, high performance, and minimal impact on site load times.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Clarity is a complete, free, and effective solution for understanding user behaviour on your website or app. It empowers marketing, UX, development, and product teams to make smarter, data-informed decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-at-nexer-we-trust-this-technology-as-part-of-our-digital-innovation-ecosystem-and-strongly-recommend-its-adoption-for-companies-aiming-to-improve-user-experience-and-achieve-better-online-results\">At Nexer, we trust this technology as part of our digital innovation ecosystem and strongly recommend its adoption for companies aiming to improve user experience and achieve better online results.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Did you know it\u2019s possible to understand how users interact with your website in real time, without spending a penny? That\u2019s exactly what Microsoft Clarity offers: a free, powerful, and easy-to-use solution that\u2019s gaining popularity among marketing, design, and web development professionals. In this article, you&#8217;ll discover how Clarity works, its main benefits, and how [&hellip;]<\/p>\n","protected":false},"author":167,"featured_media":107845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"cases_countries":[],"cases_business_areas":[],"class_list":["post-107863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","pp_force_visibility":null,"pp_subpost_visibility":null,"pp_inherited_force_visibility":null,"pp_inherited_subpost_visibility":null,"pp_post_mime_type":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Job not found - 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