{"id":101548,"date":"2024-06-18T13:00:53","date_gmt":"2024-06-18T16:00:53","guid":{"rendered":"https:\/\/nexergroup.com\/br\/?post_type=nexer_case&p=101548"},"modified":"2025-10-01T03:31:04","modified_gmt":"2025-10-01T06:31:04","slug":"renault-on-demand-chooses-d365","status":"publish","type":"nexer_case","link":"https:\/\/nexergroup.com\/br\/en\/cases\/renault-on-demand-chooses-d365\/","title":{"rendered":"Renault On Demand Chooses D365"},"content":{"rendered":"\n
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User Experience in Focus<\/h1>\n\t\t\t\t

The Latest Mobility Solution from RCI Services and Renault for the Brazilian Market<\/h$>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n
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Microsoft\u2019s integrated solutions enabled the design of an innovative project by RCI Services: Renault On Demand, a Renault Group startup offering 100% online car subscriptions. Brazil was the first market outside Europe to receive the service.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n\n

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Expanding Renault’s Global Mobility Concept<\/h2>\n
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In an increasingly digital world where consumers seek convenience and personalization, new business models emerge that combine the ease of online platforms with the benefits of physical products.

In this context, Renault Group, in partnership with RCI Services, founded Renault On Demand in 2020\u2014a startup offering the Brazilian market a 100% online car subscription service. Brazil became the first market outside Europe to receive the solution, representing an expansion of the automaker\u2019s global mobility concept.

The service allows customers to subscribe to a new car online, choosing everything from model, color, plan, and accessories to services such as maintenance and roadside assistance. The user experience is central to the model, which prioritizes convenience, cost-efficiency, and customization.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

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\n \u201cWe focused heavily on building a robust, modular, and highly integrable architecture based on microservices, which gives us the freedom to turn our solution into a constant hub of cutting-edge technology and innovation.\u201d<\/em> <\/blockquote>\n\n
\u2014 Grasiano Gandini, IT Coordinator at Renault On Demand<\/figcaption> <\/div>\n<\/figure>\n\n<\/div>\n\n\n\n
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Challenge: Building a Fully Integrated, Scalable Digital Operation<\/h2>\n
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Renault On Demand’s primary challenge was to structure a highly efficient and fully digital operation capable of supporting all business stages: commercial, financial, legal, and after-sales processes, while also integrating with Renault\u2019s dealership network and manufacturing facilities.

The solution had to offer high performance, support unlimited scalability, and handle growth regardless of traffic and transaction volume. It also needed to be simple for internal users and provide customers with a seamless and secure experience.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

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Solution: Microsoft Dynamics 365 as the Startup’s Technology Core<\/h2>\n
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Microsoft was chosen to support the Renault On Demand business model, with implementation led by Nexer EA, a Microsoft partner.

The project was based on Microsoft Dynamics 365, enabling a fully digital and integrated operation. The solution was structured around four Microsoft pillars:

– Business Applications<\/strong>
– Azure<\/strong>
– Modern Work<\/strong>
– Data Analytics<\/strong>

Al\u00e9m disso, houve a integra\u00e7\u00e3o com o Annata<\/strong>, parceiro automotivo, garantindo a comunica\u00e7\u00e3o entre sistemas e departamentos como ERP e CRM.

Additionally, integration with Annata, an automotive industry partner, ensured communication between systems and departments such as ERP and CRM.

According to Grasiano Gandini, two key factors in choosing Microsoft were the native integration between solutions and the specialized rental modules. He also highlighted the intuitive interface of Dynamics 365, which facilitated quick onboarding for the operational team.

The resulting architecture created a robust, secure, and functional environment to support the on-demand car subscription experience.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

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Results: Innovation in User Experience and Future Growth<\/h2>\n
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With Renault On Demand, customers can subscribe to a new car quickly, safely, and entirely online, customizing their selection according to preferences: model, color, mileage, subscription plan, accessories, and additional services.

The subscription includes several benefits:

– 24\/7 roadside assistance<\/strong>
– Preventive and corrective maintenance<\/strong>
– Licensing and tax (IPVA) handling<\/strong>
– Auto insurance<\/strong>

The process is simple: the customer selects a vehicle, completes registration, undergoes a credit check, and upon approval, signs the contract and receives the car\u2014either by picking it up at the dealership or having it delivered to their home.

This model eliminates extra expenses associated with car ownership and offers flexibility: at the end of the plan, the customer can return the vehicle or renew the contract and receive a new one.

The Renault On Demand case exemplifies how digital experience is crucial to customer satisfaction and loyalty. Research shows that consumers are willing to pay more for a good experience, and Renault On Demand has designed a flow that seamlessly connects online and offline environments.

Currently, Microsoft\u2019s solution serves as the technological core of the service. The future goal is to expand the use of existing tools, unlocking the full potential of Microsoft solutions to drive even more innovation.

As Gandini emphasizes:
\u201cWe know the suite of solutions we already have holds much greater potential, and we can go much further in innovation with the tools at our disposal.\u201d<\/p>\n \n\n

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Form Section (Optional)<\/h2>\n

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